Institute of Contemporary Art Boston

25 Harbor Shore Drive
Boston, MA 02210

Date Posted:
October 12, 2022

Eastern Massachusetts

Public Relations/Marketing


Public Relations Manager


Position Title: Public Relations Manager

Department: Marketing

Reports to: Chief Communications and Marketing Officer

Position Status: Full Time, Salaried Exempt, At Will

Overview: The Public Relations Manager develops and executes promotion strategies for a wide range of museum programs and activities. They work directly with museum leadership, curators, educators, and other programmers to identify and develop communications strategies that will best achieve institutional goals. ThePublic Relations Manager is part of a team of marketers and digital content professionals that together build an integrated promotional strategy to advance institutional objectives and goals. The Public Relations Manager contributes to a culture of collaboration, community, and respect centered on Diversity, Equity, Accessibility, Inclusion, and Belonging (DEAIB) in all areas of their work.  


  1. All ICA employees are required to reside in Massachusetts and within a reasonable commuting distance from our Seaport location as of their first day of work.
  2. All ICA employees are required to be fully vaccinated for COVID-19 by their first day of work.
  3. The ICA offers the flexibility of a hybrid work week, which averages two days a week in the office for employees who are eligible to work remotely (subject to change).


  • Work closely with members of the Marketing and Communications Department and outside consultants (when applicable) to develop communications strategies that raise awareness of the ICA’s programming, activities, and institutional leadership.
  • Plan and execute public relations campaignsfor multiple museum activities (e.g., exhibitions, performances, programs, acquisitions, events, leadership profiles); develop key messages with Marketing, Curatorial, and other colleagues as needed; write press materials, pitch letters, and other promotional content; proactive outreach and follow-up with press; respond to press inquiries; manage relations with artists and institutional partners.
  • In collaboration with the CCMO, create and provide interview briefing documents to the museum director, leadership, and colleagues, including talking points and other pertinent information.
  • Maintain and build professional relationships with press, media, and art world influencers.
  • Update and build effective contact lists of international, national, regional, and local press.
  • Work with public relations consultants as needed to augment ICA media coverage and output, reviewing and editing press materials, and ensuring adherence to institutional promotional strategies, talking points, and best practices.
  • Coordinate TV and photo shoots for journalists and media outlets in collaboration with other Communications staff.
  • Help plan, produce, and execute press previews and other special events for the media; hire photographers; coordinate with Special Events teams.
  • Draft regular status reports on current and upcoming press outreach, placements, and strategy, as well as preparing reports on the ICA’s press activities and publicity for institutional and board use.
  • Working with Marketing and Communications colleagues, monitor, track and archive ICA media coverage.
  • Work with Marketing and Communications colleagues to manage ICA image needs, hiring photographers as needed and working with galleries/artists to establish reproduction rights across all communication platforms including advertising, web, magazine, and editorial opportunities.
  • Develop and manage the ICA’s presence in tourism-oriented stories and travel publications (regional, national, airline) also collaborating with contacts at MOTT and the GBCVB.
  • Attendance and participation at curatorial project meetings and, when relevant, museum operations meetings is required.
  • Other duties as assigned.
  • Occasional weekend and evening as needed to facilitate press requests.
  • Bachelor’s degree in Communications, Journalism, English, Art History, or Liberal arts with a minimum of 5 years of       related Public Relations experience.
  • Exceptional communication skills, both written and oral.
  • Strong, established relationships with media organizations, reporters, and editors; familiarity with deadlines and news cycles.
  • Strategic thinker with experience in leveraging institutional goals through communications platforms.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously, often under tight            deadlines.
  • Knowledge of and interest in contemporary art and culture.
  • Candidates should be prepared to submit a portfolio of writing samples, including press releases and relevant new stories, as part of their application

Physical Requirements:

  • Prolonged periods of remaining stationary, working on a computer and/or during an event, photo shoot, media coverage.
  • Must be able to lift up to 15 pounds at a time.
  • Ability to move about in the office to access files, printers, etc. and in the gallery spaces to work with media outlets.
  • Must be able to exchange accurate information with media outlets and other constituents.
  • This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While the above is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
How To Apply:

Starting Salary/Compensation: $65,000 Annual

Starting compensation is based on meeting minimum requirements

ICA Compensation:

Each ICA position has a job grade based on the position's evaluated job responsibilities, required education and experience, needed skills to perform the job, and professional knowledge.

The position's grade and respective compensation range is determined by the position's overall responsibilities, including decision making, supervisory/management requirements, resource management and budgeting duties.

Compensation is ultimately determined by the scope of the position and responsibilities, the candidate's relevant experience, and internal equity, with starting salaries typically falling in the lower half of the compensation range.

This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While the above is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Interested candidates should send a resume, cover letter of interest, and writing ample mentioned under qualifications to,  When applying, please include “Public Relations Manager” in the subject line.

The ICA is located at 25 Harbor Shore Drive, Boston, and is accessible by public transportation Red and Silver Line.

The ICA is dedicated to building a culturally diverse and pluralistic workforce committed to working in a multicultural environment. Qualified candidates from groups historically underrepresented in the museum professions are strongly encouraged to apply.

The ICA is an Equal Opportunity Employer, committed to being a diverse and inclusive workplace. We are an EOE/AA employer dedicated to fair and inclusive employment practices for all individuals.

Apply by:
October 29, 2022
$65,000 /
About this Organization: