Reporting to the Senior Director of Belonging and Inclusion, the Senior Manager of Equity Programs and Audience Development will develop strategic programs, community partnerships, and engagement efforts that fulfill the Museum’s audience development strategy and goals, by implementing inclusive approaches that engage new audiences and prioritizes diverse community participation.
Overview in relationship to the Learning and Community Engagement team:
The Senior Manager of Equity Programs and Audience Development at the Museum of Fine Arts, Boston (MFA) designs opportunities to engage new and existing audiences at the MFA. This role develops, supports, and maintains a wide range of relationships with community-and neighborhood-based organizations, with a focus on identifying collaborative opportunities and reciprocal partnerships for events, programs and overall visitor experience. The person in this role will strategize opportunities to engage and increase diverse visitors to the MFA from the city of Boston and beyond.
This position will represent the Learning and Community Engagement (LCE) team by working closely with colleagues in Curatorial, Learning, Interpretation, Facilities, Protective Services, Public Programs, Communications, Stewardship & Events, and Member and Visitor Services to develop programming and coordinate all logistics including new and existing audience outreach, and program themes and content.
Specifically, there is an expectation that this role will:
- On behalf of the Museum, issue an invitation and ensure a strong welcome once new visitors are in the museum thereby expanding the Museum’s audience.
- Diversify our existing visitor base targeting a socioeconomic profile, racial and cultural heritage and ages that are currently underrepresented in our visitor profile.
- Create audience development plan to engage diverse audiences, and develop and implement evaluation strategies to assess the impact.
- Manage equity programs that grant greater accessibility to MFA offerings, remove real and perceived barriers, encourage deeper participation, and engage new and disengaged audiences. These programs include Restorative Arts Program, Artful Healing, audience development volunteers, and support to Black Arts and Artists Curator Circle and Table of Voices.
- Establish and maintain partnerships with key external organizations and/or leaders to develop dynamic collaborations, interdisciplinary approaches, and expanded audiences.
- Identify and implement strategies to reach a broad audience and build awareness of the Museum and its programs, especially with BIPOC and historically underrepresented communities.
- Work with local performers and artists to develop programming that will deepen the museums relationship with the creative community in Boston and reach new audiences.
- Liaise internally with Group Sales and/or Stewardship to secure admission tickets/docent and curatorial tours as it relates to audience development and engagement.
- Represent the Museum in the community to increase participation in Museum programs.
- Work cross departmentally to inform and support museum-based programming and MFA Community Celebrations as well as other public programs.
- Cultivate inroads for repeat engagements with partners, artists and performers – marking the MFA as a leader in supporting the local arts community that brings a connection between the most urgent issues of our times and the works in our collection.
- Collaborate with the Interpretation Department and the Table of Voices team to “external experts” and further expand our relationship between exhibitions and new audience.
- Join with colleagues in Development to maintain relationships with key donors and sponsors interested, involved or invested in audience development and engagement efforts at the MFA.
- Collaborate with communications and PR team to identify new strategies that will engage both new and existing audience both in the Museum and on Social media.
- Collaborate with the Communications Division (Creative Services, Public Relations, and Marketing departments) on the development and production of collateral materials to ensure genuine invitation.
- Develop innovative modes of communication to diversify and attract program attendance, especially with BIPOC and underrepresented groups.
Diversity, Equity, and Inclusion Requirements:
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
- Experience in executing diversity, equity, inclusions, and accessibility related programming.
- Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds.
- Ability to employ anti-racist practices and principles to accomplish work.
- Passionate about working in an organization that values and promotes diversity, equity, inclusion and anti-racism.
- Experience implementing successful engagement tactics with communities who
- have been excluded from the mainstream experience because of their race, religion,
- disability, language, gender identity and/or ethnic origin
- Establish programs that encourage visitors who may not have returned to the MFA for several years to re-engage through, for example, special exhibitions, public programs or our programs related to life-long learning.
- Support Sr. Director of Belonging and Inclusion to push forward initiatives related to equity and inclusion.
- Assist in the production of complex Museum-wide activities as required.
- Perform other related duties as required or directed.
The Museum reserves the right to change job descriptions. While this job description is intended to include essential duties, it is conceivable that job duties may change before the job description is officially revised.
SALARY AND SCHEDULE:
Full-time salary, 35 hours per week
$70,000-$75,000, commensurate with experience
The Museum of Fine Arts, Boston, is an Equal Opportunity Employer. We are committed to building a culturally diverse and inclusive work environment and strongly encourage and welcome an application pool that reflects our commitment.