Museum of Fine Arts, Boston

465 Huntington Avenue
Boston, MA 02115
Website
Email

Date Posted:
February 09, 2022

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Database Marketing Associate

Description:
Under the direction of the Senior Manager, Database Marketing, oversee the production and execution of database marketing campaigns to meet the Museum’s goals of increasing engagement, attendance, and revenue.


ESSENTIAL FUNCTIONS:

In conjunction with the Senior Manager of Database Marketing and program stakeholders, design and execute marketing campaigns that support both individual and institutional priorities and objectives.

Work with stakeholders in Learning & Community Engagement, MFA Brand, Publications and Retail to create campaigns that meet their objectives and report on results.

Facilitate the production of branded direct mail communications. Coordinating with Creative Services, Purchasing and other departments to ensure on time delivery of print materials.

Coordinate with stakeholders, Creative Services, Purchasing, and other departments to ensure direct mail and e-mail projects are on schedule.

Duties include: gathering of assets, creation of copy, updating direct marketing calendar and production checklist, coordination of assets and credit line approvals, update to content within e-mail service provider, content management system or design software.

Manage departmental requisitions and expenses, including purchasing and creative requisitions, check requests, purchase orders and reconciliation of general ledger accounts.

Provide superior customer service when responding to or dealing with members/visitors via e-mail, by phone, in person, or by mail.

Build email lists within Tessitura for Database and Marketing initiatives.

Maintain the info@mfa.org email account.

Represent database marketing in Museum-wide efforts when necessary.

Perform other related duties as required or directed.

Qualifications:

Bachelor’s Degree

One to two years related experience within the field of Marketing

Experience in marketing, communications, e-commerce, or e-business, and a proven track record of successfully developing database marketing strategies and content.

Excellent planning and project management competencies

Solid understanding of internet/web tools: new media, social media, e-marketing, user generated content and blogs, etc.

Production knowledge, including use of content management systems, publishing workflows, and approval cycles.

Excellent interpersonal communications skills and ability to develop and maintain positive business relationships.

Preferred experience with: WordFly, Drupal, InDesign, Trello, Tessitura, Sharepoint and Basecamp

Apply by:
March 15, 2022
Salary:
$46,000 - $48,000
About this Organization:
Fine arts cultural and educational institution.