Worcester Art Museum

55 Salisbury St.
Worcester, MA 01609

Date Posted:
February 24, 2022

Central Massachusetts

Public Relations/Marketing


Senior Marketing Manager


Title: Senior Marketing Manager, Marketing Department, Advancement Division

Type: Full Time, Exempt

Reports To: Chief Advancement Officer

Direct Reports: Publication and Graphic Design Manager; Assistant Marketing Manager, Marketing Coordinator; Digital Content Specialist, and Web Designer

Salary: 75,000 – 85,000

Purpose: To direct the marketing, communications and design functions, providing vision for and developing, implementing, and assessing a strategic, integrated, and accessible marketing and communications program utilizing equitable language to support the Museum’s attendance, earned and contributed revenue, and other institutional initiatives in support of WAM’s mission.


  • Working collaboratively across the Museum develop and shape strategy for overall museum messaging and programming
  • Manage staff executing marketing, communications, and design plans and ensure deadlines and budgets are met; develop and recommend annual departmental budget, ensuring budgets are properly allocated to maximize the Museum’s presence and support the Museum’s goals
  • Develop and implement creative advertising strategies across all media, and provide strategic guidance, writing and execution on the Museum’s digital communications channels, including its web site, electronic newsletters and social media
  • Serve as communications officer for the Museum, including primary spokesperson and media contact; write or direct the writing and dissemination of press releases to regional and local media
  • Serve as editor-in-chief of ACCESS Magazine; lead a cross-Museum team to develop an annual editorial calendar, provide original writing for magazine content, edit articles, and oversee the magazine design; oversee advertisement sales and balance the Museum’s interests with the needs of the advertisers
  • Working with internal constituents develop marketing strategies for revenue centers
  • Direct activities of third-party communications agency and other consultants
  • Ensure the accumulation, analysis, interpretation, and application of market intelligence
  • Ensure the quantification of ROI achieved from the investments made in marketing, communications and design and constantly evolve efforts to garner greater efficiency and effectiveness based on reach, frequency, spend, and visitation
  • Oversee advertising and media services contracts with vendors; implement plan for annual advertising buys and management of advertising schedules to support annual marketing plan
  • Contribute to and support the WAM strategic plan, annual priorities, and institutional initiatives
  • Lead and/or participate in project teams as assigned
  • Represent the Museum within the community on a variety of informal and structured committees, work teams and networks


  • Demonstrated experience developing marketing and communication strategies to meet organizational goals and mission
  • Knowledge of audience development trends and strategies
  • Experience successfully managing a team
  • Demonstrated leadership, problem-solving, negotiating, and influencing skills
  • Ability to set and meet deadlines and handle multiple projects simultaneously
  • Understanding of administrative principles and methods, including goal setting and program development and implementation
  • Knowledge of non-profit, arts, market research practices and cultural marketing practices
  • Outstanding written and verbal communication skills; mastery of grammar and attention to detail
  • Strong project management experience with direct and indirect marketing, marketing collateral production, and campaign development
  • Highly driven, self-motivated with strong work ethic
  • Embraces and promotes diversity, equity, accessibility and inclusion initiatives


Five years of experience in a related field and two years supervisory experience


BA in related field or equivalent work experience required. MA preferred.

How To Apply:
Please apply on our website: Worcesterart.org
Apply by:
April 21, 2022
$75,000 - $85,000
About this Organization:

Collection Information

The Worcester Art Museum creates transformative programs and exhibitions, drawing on its exceptional world-renowned collection of 38,000 works of art spanning 51 centuries. Central to its mission is a focus on audience engagement, connecting visitors of all ages and abilities with inspiring art and demonstrating its enduring relevance to daily life. The Museum’s creative initiatives—from pioneering collaborative programs with local schools, to fresh approaches to exhibition design and in-gallery teaching, to a long history of studio class instruction—provide opportunities for its diverse audiences to experience art and learn both from and with artists.

Centrally located in New England, Worcester is an hour from Boston, Providence and Hartford, an hour and a half from the Berkshires, three hours from New York City, and is convenient to Vermont, New Hampshire, and Maine.

The Museum is an equal opportunity employer committed to diversity.