Museum of Fine Arts, Boston

465 Huntington Avenue
Boston, MA 02115
Website
Email

Date Posted:
October 08, 2021

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Marketing and Digital Content Associate

Description:

Under the guidance and supervision of the Marketing Manager, the Marketing Associate will manage, and in some cases own, a broad range of projects including budget management, tourism, programs, community initiatives, and exhibitions. This position is responsible for providing consistency across all channels, audiences, and vendors. Strong project management skills, organization skills, and ability to effectively communicate to teams at all levels, are requirements. Must have strong working knowledge of all Microsoft Office tools. Museum or advertising industry background, particularly experiences with digital media and/or audience development and analysis, is a plus.

This Marketing Associate position is best suited for candidates looking to continue to grow within marketing, working intimately with experienced marketing professionals, in a fast-paced and ever-evolving institution. Candidates should see this as an opportunity to take ownership of projects and lead - being strategic and creative (through copy, promotion ideation) in how we approach advertising executions and promotions.

Key Responsibilities:

  • Work with the Marketing team to develop marketing plans for exhibitions, programs, and special events for the MFA. This includes creating a strategy and associated brief documents to lead the team and agency partners. Part of this process includes researching artist/exhibitions, and providing materials for kick-off (top images, working titles, etc.). Project management of the exhibitions and projects is given to the Marketing Associate – this includes kick-off, planning and timing, leading creative review, tracking of budgets and media in-market, wrap-up reports, and working with internal client teams (programs, database marketing, MVS, etc.)
  • Collaborate with marketing team on prioritizing owned assets to ensure alignment with all earned and paid efforts. This includes the homepage carousel, exterior/campus banners, hold message, and internal signage.
  • Manage the weekly Marketing team meetings by generating an agenda with the exhibition and program calendar, a summary of all open projects which includes advertising, web, and print projects, and in-gallery media. Update and maintain the Exhibition and Program tracker grid and distribute at this weekly meeting.
  • With the guidance of a Marketing Manager, maintain team financial reports to track projects (media and production expenditure) and operational expenses for the marketing budgets, and process invoices in an accurate and timely manner for finance. This is inclusive of the development and maintenance of shadow budget documents and invoice logs for timely and ongoing tracking. Work with the Financial Department, vendors, and consultants to ensure accurate expense tracking and budget projections. This includes a training, and understanding of Oracle, and other related billing systems.
  • Help manage and lead search and paid social advertising programs. This includes aligning strategies and budgets to communications priorities, creation of messaging, sharing and briefing of agency partners, reporting on performance, and optimizing campaigns.
  • Maintain centralized archive of print and digital files for marketing team reference. Additionally, manage all proof of performance collection (screengrabs, tearsheets, etc.)
  • Responsible for project management and coordination of content messaging across communication vehicles including on-site, print and web. This includes the exterior banner schedules, homepage schedules, exhibition status, and hold message updates.
  • Manage exhibition key date timelines so that consistent messaging can be communicated in a timely manner. Coordinate meetings for Exhibition titles, Signature Image selection, Exhibition kick-offs, etc., and manage subsequent review/approval meetings. Must have the ability to work closely with all museum departments including Exhibition and Design, Curatorial, Publications, and Rights and Licensing.
  • Attend creative service weekly production meeting and act as a Marketing representative on all related projects.
  • Actively participate in ongoing audience insights/discovery process through analysis of attendance patterns, digital media metrics and analytics, and research conducted by the Museum (focus groups, surveys, etc.)
Qualifications:
  • Bachelor’s Degree in communications or related field
  • Minimum of 3-5 years experience with proven track record of strong project management and organization skills. Ad traffic and/or billing experience is a plus.
  • Marketing and/or Ad Agency experience is a plus, particularly those with experiences planning, managing and/or analyzing digital media. Experiences in audience definition and analysis is also a plus.
  • Excellent writing and communications skills with strong attention to detail.
  • Ability to work independently, as well as with a variety of teams, and effectively handle multiple projects with a constant eye on deadlines and budgets.
  • Strong working knowledge of all Microsoft Office products including Word, Excel, Powerpoint, and Outlook. Knowledge of basecamp is preferred.
  • Some nights/weekends are required
Apply by:
November 01, 2021
Salary:
$50,000 - $55,000
About this Organization:
Fine arts cultural and educational institution.