New England Historic Genealogical Society

99-101 Newbury Street
Boston, MA 02116
Website
Email

Date Posted:
October 18, 2021

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Marketing Specialist

Description:

The Marketing Specialist will serve as the key operations manager for all projects and services undertaken by the NEHGS Business Development area. Reporting to the Vice President of Business Development and Revenue Growth, this role will support and execute the operations of marketing including, but not limited to, email marketing, social media advertising, and Google Ads.

This exciting opportunity is a full time, non-exempt position located at our headquarters on Newbury Street in Boston. Some of the outstanding benefits include medical. dental. generous paid time off, paid holidays, Employee Assistance Program, tuition reimbursement, FSA, 403(b) Retirement plan, and so much more!

Duties and Responsibilities:

· Will serve as the key operations manager for email marketing projects undertaken by NEHGS

· Assist and coordinate the planning, development, execution, production, and on-time delivery of all approved projects in support of the Society’s marketing initiatives. Projects include primarily email marketing, social media advertising, and Google Ads.

· Serve as primary individual responsible for the Society’s marketing communications via email, using the resources made available through contracts and services with HubSpot or other preferred suppliers, tracking their performance and issuing frequent reports to interested parties concerning results.

· Actively involved in the creation and coordination of elements of paid social advertising, implementing an approved strategy to support the NEHGS marketing plan and issuing frequent reports tracking performance and engagement in the category.

· May be required to pull reports and handle back-end operations of NEHGS’ online ecommerce platform, Shopify.

· Some travel required; some overtime and weekend duties as needed to support the calendar of events of the organization and to meet urgent marketing deadlines.

Qualifications:

• Previous professional experience using the marketing software tool, HubSpot, as the primary function of their duties.

• Demonstrated proficiency in launching and maintaining Google Ads and Facebook ad campaigns.

• Familiarity with email marketing solutions and CMS platforms. Working knowledge of Shopify (preferred, but not required)

• Strong analytical skills and the ability to interpret marketing and customer data

• Understands the processes and strategies involved in building a strong marketing funnel

• Proven experience creating reports, optimizing processes, and managing dashboards

• Experience writing email marketing copy

• Possess the skills to undertake leadership, planning and execution of some special marketing projects or promotions deemed to be of interest to the organization.

• An understanding of the marketing support function within the non-profit sector

• Excellent interpersonal and communication skills and the ability to work independently and collaboratively with a variety of teams.

• Must have strong organizational and project management skills, as well as the ability to establish priorities and apply available information and resources to complete assignments on a timely basis.

• Competency in all basic MS Office software technology required

• Interest in genealogy, history or related subject matter.


Education Level:

• Bachelor’s degree in business/marketing/analytical field

• 5 years of work experience in a position and at a level that would contribute skills and knowledge to be applied to the various marketing tasks at NEHGS, where teamwork is an important part of the organization’s success

How To Apply:

Please send resume and a compelling cover letter by October 15, 2021 to, Michelle Major, Director of Human Resources  mmajor@nehgs.org


No phone calls please.

Apply by:
October 22, 2021
Salary:
$44,000 - $56,000
About this Organization:

American Ancestors / New England Historic Genealogical Society (NEHGS) is America’s founding genealogical organization and the most respected name in family history. Established in 1845, American Ancestors / NEHGS is the nation’s leading resource for family history research. American Ancestors / NEHGS provides comprehensive family history services through an expert staff, original scholarship, educational opportunities, world-class research center, and award-winning website, AmericanAncestors.org, to help family historians of all levels explore their past and understand their families’ unique place in history.


American Ancestors / NEHGS is a member-based nonprofit corporation dedicated to advancing the study of family history in America and beyond, by educating, inspiring, and connecting people through our scholarship, collections, and expertise.


As the flagship genealogical society in the nation, American Ancestors / NEHGS serves more than 260,000 members and millions of online users with more than a billion searchable records on AmericanAncestors.org, and through the assistance of a full-time staff of more than 100  genealogical experts and nonprofit professionals.