Marketing & Communications Specialist, Agriculture - Boston, MA
The Trustees is seeking a Marketing and Communications Specialist who can implement an integrated marketing strategy that will drive visitation, program participation, membership, enterprise, and other forms of support at Trustees farms, as well as for key agricultural initiatives statewide.
The Marketing & Communications Specialist will report to the Managing Director of Marketing and Communications and will work closely with the Marketing & Communications team, including the Director of Public Relations. This position is a full-time, exempt position and will be located at 200 High Street, 4th floor, Boston, MA, once our offices reopen (currently planned for September).
In This Role You Will:
This position will provide support and oversight for the day-to-day marketing and communications efforts and strategies related to Trustees Agriculture, Appleton Farms, Chestnut Hill Farm, Moose Hill Farm, Powisset Farm, and Weir River Farm, as well as the Trustees Mobile Market and other key agricultural initiatives such as Trustees Grown products, CSAs, and farm camps.
Support an annual marketing and PR strategy to elevate The Trustees’ farm properties, programs, enterprises, and events to increase engagement and drive vistation, program participation, membership, earned revenue, and other forms of support.
Create, produce, send, and track the performance of weekly CSA emails to shareholders for each farm, interfacing with farm and engagement teams to ensure that content is fresh, relevant, and accurate.
Work closely with property teams and the statewide Social Media & Digital Content Manager to coordinate content for property and statewide social media accounts.
Contribute agricultural articles and content to Special Places magazine, Trustees’ Annual Report, website, statewide blog, emails, and other owned channels.
Manage and execute press strategies for agricultural enterprises, programs, events, and initiatives at the farm properties as well as for Mobile Market and other key agricultural and related initiatives.
Create and execute marketing plans for the agricultural properties and initiatives, working closely with Trustees’ design and marketing team.
Manage marketing efforts through agricultural and broad-based publications, and coordinate digital, print, radio, and other advertising for agricultural priorities with Central Marketing.
In coordination with the Director of PR, invite and manage press on site, including planning and managing press and influencer tours and events.
Working closely with teams at each property, ensure the smooth flow of content and communication between property, agriculture, and and central marketing teams.
Serve as creative director for photography for agricultural programs and initiatives, and oversee social photography for development events.
Create and maintain calendar for key agricultural programs, including festivals and development events, and feed to statewide Marketing & Communications and PR teams (spending 1-2 days/week at the farms on the North and South Shores, and in metrowest Boston may be needed).
Maintain press database lists for all agricultural press (local, regional, and national).
Maintain and update editorial calendar for press opportunities.
Monitor performance of all agricultural marketing and provide reports and summaries of all activities and outcomes.
The ideal candidate will be a strong communicator and strategist with excellent writing skills and knowledge of standard marketing and public relations channels. The manager should be technologically savvy, self-motivated, reliable, and flexible.
Additional qualifications include:
3+ years of progressively responsible experience in communications, marketing, and public relations, preferably within an agricultural or related field.
Passion for agricultural engagement within a mission-driven, locally-sourced, sustainably-farmed context.
Strong interest in building audience and constituency. Cultural awareness and appreciation for diverse audiences and commitment to engaging these audiences.
Strong writing and editing skills.
Expertise in creating digital media strategies and communications.
Deep knowledge of one or more of the following and the ability to learn: all social media platforms, photography editing, and video production.
Working knowledge or ability to learn and operate email systems.
Demonstrated ability to manage many deadlines, projects, and relationships.
Familiarity and understanding of communications strategy and best practices.
Proficiency in the use of Microsoft Office software applications.
Excellent communication skills, including the ability to manage relationships across geographic distances and through a matrixed management structure.
Strong analytic and organizational skills, including the ability to manage projects and workflow while using time and resources effectively.
Compensation and Benefits:
In addition to competitive pay, The Trustees offers the opportunity to be part of a dedicated team across Massachusetts who believe in celebrating and protecting our special places, for everyone, forever.
In support of our staff and their families, we provide comprehensive top-notch benefits and an array of special perks. Full-time, year-round staff can enjoy:
Medical, dental, and vision insurance with employer premium contributions ranging from 75%-85%
Traditional and Roth 401(k) plans with 5% employer match after one year of employment
Employer-paid life and disability plans
Paid vacation and sick time and a bank of “Early Release” hours
A bank of 15 paid flexible Holiday/Personal days
Day of Service?to travel to another site to work in a division and location other than your own in a group project such as reinforcing beach shorebird fences, planting seedlings or bulbs, organizing archival documents, or making phone calls to thank donors
Day of Wonder?to explore the wonders of any of our Trustees properties
Complimentary Trustees member-level access and discounts and 50% discount for Trustees summer camps
Reciprocity program offering free and discounted admissions and memberships to more than 50 Massachusetts museums and cultural institutions
And much more!
About The Trustees
The Trustees is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. Today, the places we care about are going fast, and the forces undermining them, including climate change, are moving faster.?Our passion is to protect and share with everyone the irreplaceable natural and cultural treasures under our care.?We are funded and supported entirely by our visitors, supporters, volunteers, and more than 60,000 member households.
The Trustees operates five vibrant working farms which offer community supported agriculture (CSA) farm shares, farm stands, summer camps, and a full suite of engaging, innovative programs designed for all ages. These agricultural properties are community anchors which serve to reinforce the Trustees mission to preserve the Commonwealth’s landscapes and keep open space open for everyone, forever.
In addition to being an Equal Opportunity Employer, The Trustees aims to create a thriving, inclusive workplace that values each member of its team. We aspire to reflect and effectively serve the residents and communities of Massachusetts who are at the core of our mission.
The Trustees is a signer of the Boston Women’s Workforce Council and a Member of the Boston College Center for Work and Family.
We kindly request that you do not call to inquire about the status of your application. Those candidates chosen for interviews will be contacted.
How To Apply:
Please apply online via The Trustees website linked here!
May 31, 2021
$40,000 - $65,000
About this Organization:
The Trustees of Reservations is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. We preserve and protect places of natural, scenic and historic beauty and hold these “reservations” in “trust” for public use and enjoyment. Our passion is to improve the quality of life in the Commonwealth, using our properties and their many programs as a powerful and compelling platform to engage more residents and visitors in our mission-driven work. We believe in protecting the irreplaceable forever, for everyone. Today, we care for 117 special reservations -- from beaches to farms, gardens and historic sites – within minutes of every resident. Funded and supported entirely by our nearly 2 million visitors and supporters, and more than 60,000 member households, we invite you to find your place.