Engagement Manager - Charles River Valley
The Engagement Manager – Charles River Valley (CRV) is responsible for the visitor experience at Powisset Farm in Dover, MA and Chestnut Hill Farm in Southborough, MA, including public programming and events, private events, community relationships and visitor amenities. The position is responsible for creating, designing, planning, managing the execution and measuring the success of events, programs, and visitor experiences, supporting the goal of elevating the Trustees agricultural resources and positioning the two farms as valuable resources for experiential farm-based educational and recreational programming. The engagement manager is charged with growing programming to achieve participation and revenue goals.
The successful candidate will have a proven track record in event and volunteer management including experience in program development, budget management, marketing, and public relations. The engagement manager must possess an outgoing, vibrant, engaging personality, be recognized for exceptional organizational, planning, verbal, and written communication skills, be cool under pressure, have a polished, sophisticated demeanor and creative flair. The engagement manager must excel at building and nurturing relationships. A love of the outdoors and understanding of great hospitality, food/dining, farm and nature-based education, recreation and social trends, and the ability to connect with visitors of all ages, personalities and interests is key to success.
The position reports to the Charles River Valley portfolio director and partners with stewardship, agriculture, and other engagement staffers in the CRV, as well as staff based at Chestnut Hill Farm and Powisset Farm. The position liaises with Trustees central team members including but not limited to staffers from marketing, engagement programming, agriculture, retail, finance, and administration. The position is full-time with benefits and a flexible schedule; weekend/evening work will be required.
Create, Develop, Plan, Market and Manage Implementation of Year-Round Public Programming
In partnership with the children’s and family program lead and the engagement educator, develop a creative, exciting annual plan of programming for families, children, and individuals, including but not limited to children’s and adult farm and nature based experiential educational opportunities and classes, vacation programs, family festivals, special events and holiday-themed programs.
Provide creative guidance and model executional excellence, fueling continued improvement and enhanced visitor experiences.
Market programs to generate attendance using local publicity, signage, social media, and other traditional and digital communications outreach vehicles.
In partnership with the portfolio director, develop and drive private rental revenue streams.
Provide on-site support of events through staff and volunteer management, post-event evaluation including metrics analysis and reporting using Trustees software.
Deliver flawless implementation, whether managing a program individually, or in collaboration with volunteers and event staff.
Recruit and develop relationships/partnerships with outside service providers including instructors, chefs, caterers, musicians, educators, naturalists, etc.
Develop relationships with community and statewide organizations, to increase visitation and program participation. Examples: COA, PTO, Garden Clubs, Schools, Parks and Recreation, MA Department of Travel & Tourism, etc.
Recruit and manage team of seasonal event assistants to staff programming.
Manage budget expenses and revenue to ensure profitable programming and private rentals; achieve established financial goals. Use Trustees financial management software.
Function as a creative, entrepreneurial business partner with the portfolio manager and on-site agriculture team.
Liaise with central teams on annual programmatic themes and initiatives, including DBIE
Other duties as assigned.
Enhance Visitor Experience and Grow Trustees Membership
Provide welcoming hospitality and outstanding customer service to visitors.
Train volunteers and event staff in customer service and membership sales.
Develop and implement self-guided experiences and activities for visitors, where applicable.
Ensure exceptional visitor experience, including cleanliness, safety, visual appeal, availability of information and resources for customer questions or inquiries.
Share a sense of pride of the property; instill similar pride in staff members and volunteers.
Skills and Qualifications:
The ideal candidate will have energy, enthusiasm, and dedication to providing every visitor an authentic, remarkable experience at Powisset Farm and Chestnut Hill Farm.
5+ years of progressively responsible experience in visitor engagement, public programming, education, environmental education, hospitality and/or related sales/customer service.
Bachelor’s Degree in related field
Proven experience in program development, marketing, staffing and budget management.
Experience planning, facilitating and executing large special events including managing vendor relationships, partnerships and volunteer support.
Successful track record engaging community organizations and developing community partnerships.
Quick learner with strong analytic skills and the ability to negotiate multiple technology platforms.
Farm experience including working with farm animals, vegetable crop production and/or a basic understanding of a working livestock/vegetable farm.
Experience developing and conducting site-based interpretive, experiential educational or recreational programming.
Minimum of three years as a manager or supervisor of staff
Strong background in mentoring, evaluating, and providing feedback to employees
Demonstrated ability to successfully manage multiple deadlines, and deliver high quality projects, programs and/or events on time and within budget.
Strong understanding of education and visitor engagement best practices
Exceptional organizational skills
Excellent communication skills -- both written and verbal -- including comfort level speaking in front of groups and delivering presentations.
Proven experience using social media and digital platforms to drive interest, participation and event attendance.
High regard for teamwork, collegiality, customer service and visitor experience.
Committed to the mission of the Trustees.
- Background check required.
Compensation and Benefits:
- This is a full-time position with benefits, based at Powisset Farm in Dover, MA with frequent travel to Chestnut Hill Farm in Southborough, MA.
About The Trustees
The Trustees is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. Today, the places we care about are going fast, and the forces undermining them, including climate change, are moving faster.?Our passion is to protect and share with everyone the irreplaceable natural and cultural treasures under our care.?We are funded and supported entirely by our visitors, supporters, volunteers, and more than 60,000 member households.
The Trustees has been featured in the Top 100 Women-Led Organizations in Massachusetts for six consecutive years.
In addition to being an Equal Opportunity Employer, The Trustees aims to create a thriving, inclusive workplace that values each member of its team. We aspire to reflect and effectively serve the residents and communities of Massachusetts who are at the core of our mission.
The Trustees is a signer of the Boston Women’s Workforce Council and a Member of the Boston College Center for Work and Family.
We kindly request that you do not call to inquire about the status of your application. Those candidates chosen for interviews will be contacted.
How To Apply:
Please apply online via The Trustees website linked here.
May 31, 2021
$50,000 - $75,000
About this Organization:
The Trustees of Reservations is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. We preserve and protect places of natural, scenic and historic beauty and hold these “reservations” in “trust” for public use and enjoyment. Our passion is to improve the quality of life in the Commonwealth, using our properties and their many programs as a powerful and compelling platform to engage more residents and visitors in our mission-driven work. We believe in protecting the irreplaceable forever, for everyone. Today, we care for 117 special reservations -- from beaches to farms, gardens and historic sites – within minutes of every resident. Funded and supported entirely by our nearly 2 million visitors and supporters, and more than 60,000 member households, we invite you to find your place.