222 Harrington Way
Worcester, MA 01604

Date Posted:
March 29, 2021

Central Massachusetts

Public Relations/Marketing


Public Relations & Advertising Manager


The EcoTarium seeks a dynamic, creative, entrepreneurial marketing and public relations professional to increase the visibility and stature of the EcoTarium and support long-range attendance and revenue goals. They will manage and implement a comprehensive communications effort, including brand development, advertising, media relations, cross-marketing partnerships, and printed materials. In addition, they will have demonstrated ability to devise innovative marketing strategies, provide thoughtful leadership around all aspects of marketing, public relations, and communications. This position will work closely with the Digital Marketing Manager.

This position will also work with the senior leadership team to develop and implement innovative communications and marketing strategies for raising the museum’s profile locally, regionally, and nationally. This position will help develop, manage, and implement a comprehensive communications and marketing program. This person will write and distribute press releases; pitch stories that advance the museum’s mission; serve as the museum spokesperson and chief media contact; and oversee implementation of branding initiatives and standards.

In this role you will:
  • Direct the EcoTarium’s advertising and promotions programs, including the development of media relations and creative strategies to promote exhibitions, public programs, and events
  • Work with the Digital Marketing Manager, to ensure continuity between digital and non-digital media strategies
  • Manage contractors for design, web, photography and social media as needed and manage marketing volunteers and interns when appropriate
  • Manage, prioritize, write and/or develop content for a heavy schedule of museum publications, advertisements, TV and radio ads, billboards, museum signage, and miscellaneous editing and graphic design requirements
  • Work with input from education and exhibit staff to market ongoing public programming and exhibits
  • With the Digital Content Manager, assist in copy editing for multiple externally focused platforms including social media, print, radio, and more
  • Attend museum events and programs, outreach events, including some evening and weekends
  • Oversee / direct marketing outreach events and admission-driving events at the EcoTarium
  • Act as a chief spokesperson and representative for the institution in the media and at appropriate events preparing other staff as appropriate, and represent the institution on various community committees
  • Implement brand identity in EcoTarium communications, including print, promotional materials and signage – ensuring a consistent and engaging message to all constituencies
  • Provide excellent communication with staff to ensure a well-informed, timely, and consistent message for our guests
  • Work with senior leaders to identify media opportunities for raising the museum’s stature locally, regionally and nationally
  • Identify and pitch EcoTarium stories that advance the museum’s mission and vision
  • With the Digital Marketing Manager, develop, maintain, and manage an annual marketing expense budget
  • Report and strategize on the museum’s communications and marketing objectives and achievements to/with the Institutional Advancement Committee of the Board as well as the Marketing Committee
  • Oversee the utilization of the museum’s mailing database and the growth of the email databases
  • Oversee gathering, analyzing and using data on guests and identify key market segments

A successful candidate will have:
  • Experience working with and developing relationships with local media contacts
  • An excellent communicator, writer and speaker who has the ability to effectively communicate to a broad constituency on science and museum related topics
  • Experience developing and implementing a strategic marketing plan
  • Management experience in effectively motivating and managing a team, including vendors and consultants
  • Demonstrated ability to be creative and entrepreneurial
  • Strong project management, planning, and organizational skills
  • Attention to detail and deadlines
  • Demonstrated ability to build consensus in a team-based environment
  • Ability to prioritize and work on simultaneous projects in a fast-paced environment
  • Ability to conduct / facilitate meetings
  • Nonprofit experience preferable

Requirements of the job:
  • Minimum of a bachelor’s degree in English, Business, journalism or communications field; or equivalent experience
  • Minimum of five years extensive and progressively responsible experience in communications field with a proven track record of marketing accomplishments
  • Proficiency in MS Office Suite, Constant Contact, Acrobat
  • Must be able to get to off-site functions and events
  • Pass CORI background check according to EcoTarium’s guidelines

How To Apply:
To apply, please send your resume and cover letter to:
Apply by:
April 10, 2021
$45,000 - $55,000
About this Organization:
The EcoTarium is a not-for-profit museum dedicated to inspiring a passion for science and nature in all of its visitors. Set upon 55 scenic acres just two miles from downtown Worcester, Massachusetts, the EcoTarium features interactive exhibits and programming, interpretive nature trails, wildlife habitats, a planetarium, the region's only tree canopy walkway and a narrow-gauge railroad.