Title: Senior Director of Marketing & Communications
Reports to: Co-Executive Director
Salary Range: $85,000/year
Application Review Begins: April 1, 2021
ABOUT THE BCA:
A leading force in the city’s cultural community, Boston Center for the Arts has supported thousands of individual artists, small organizations, and performing arts companies, who add depth and dimension to the Boston arts ethos. Through residencies and programming, Boston Center for the Arts serves as an epicenter for an expanding cohort of artists working across all disciplines and has catalyzed careers by providing fertile ground for experimentation and artistic risk-taking.
Boston Center for the Arts is committed to building a team that reflects the diversity of Greater Boston. People of color, members of the LGBTQ community, and people with disabilities are strongly encouraged to apply.
RACIAL EQUITY COMMITMENT:
Black Lives Matter. It is incumbent upon us to act accordingly and to identify those ways that we, as a leading cultural organization, can stop perpetuating pervasive and systemic white supremacist practices and lead through our actions.
Boston Center for the Arts (BCA) is committed to doing the hard work of dismantling even the most subtle forms of white supremacy in our organization, in our practices, and in the work we do to help make Boston a place where ALL artists can live and thrive.
Under the direction of the Co-Executive Director and in collaboration with the Senior Leadership Team, the Senior Director of Marketing & Communications develops, organizes, and directs communications, marketing, and public relations efforts for Boston Center for the Arts (BCA) and its programs. The Senior Director will develop and implement marketing, public relations, and communications strategies and annual plans that define and strengthen the brand, artistic programs, and community and donor engagement goals of the BCA. This is an extraordinary opportunity to join an organization in the midst of radical change. We seek a person who is energized by the idea of building and leading a team in the execution of a long-term marketing and communications strategy in pursuit of a bold and ambitious vision.
DUTIES AND RESPONSIBILITIES
The duties of this position include, but are not limited to:
- Draft and implement an annual marketing and communications plan for Boston Center for the Arts with specific targets and goals.
- Provide regular updates regarding progress against those targets and goals to the Co-Executive Directors and Senior Leadership Team.
Website and Social Media
- Oversee the development of dynamic, engaging, and discursive content strategies for the website and all social media channels.
Marketing and External Affairs
- Develop and execute engaging artist-focused content for all print and digital marketing materials including, but not limited to: press releases, print materials and brochures, annual reports, digital campaigns, and website.
- Work closely with the Development department to strategize and execute multi-channel fundraising campaigns.
- Collaborate with the Artistic Programming department on focused and impactful programmatic marketing and promotion campaigns. Strictly maintain consistent and strong adherence to the BCA brand strategy and guidelines in all communications and visual output.
- Develop and manage the BCA’s annual marketing and communications budget.
- Create and oversee public relations strategies in collaboration with public relations consultants and volunteers.
- Write all press releases and serve as the front-line contact for all press and public relations inquiries
- Oversee the contracting of and vendor management of any public relations and graphic design firms.
- Support all BCA programs and special events as requested.
- Attendance at occasional evening and weekend performances and events will be required.
- Other duties as assigned.
JOB STRUCTURE AND BENEFITS:
This position is full-time. Occasional weekend and evening hours will be required. The salary is $85,000. Boston Center for the Arts offers a comprehensive benefits package including 80% covered medical and dental insurance, an FSA plan, short-term disability, and a 403(b) retirement savings plan plus complimentary tickets to BCA and BCA partner events and performances.
Because of the limitations imposed by the COVID-19 pandemic, this position will be expected to work remotely until staff can be safely brought back to the BCA campus in the South End (estimated Summer/Fall 2021). When the campus is deemed safe to reopen, this position will be expected to report to the office although some flexible remote work can be negotiated.
About this Organization:
Boston Center for the Arts is an historic nonprofit performing and visual arts complex that supports working artists to create, perform and exhibit new work; builds new audiences and connects art to community.
BCA is located in Boston's South End, the largest landmark district in the United States. BCA is a four acre complex that includes: The Cyclorama, built in 1884 to display a panorama painting, is on the National Register of Historic Places. The 23,000 square foot Cyclorama rotunda is now the site of exhibitions, performances and community events and houses the Community Music Center of Boston, the Art Connection, the Boston Ballet Costume Shop, three small theaters and a rehearsal studio. The Tremont Estates Building, originally an organ factory built in 1850, now houses over 50 artist studios, the Mills Gallery, two rehearsal spaces and Banyan Bar + Refuge. Boston Ballet's headquarters, a 1991 building designed by noted architect Graham Gund, houses rehearsal and administrative spaces, and a ballet school. For more information, please visit bostonarts.org
Black Lives Matter. It is incumbent upon us to act accordingly, and to identify those ways that we, as leaders of cultural organizations, can stop perpetuating pervasive and systemic white supremacist practices and lead through our actions.
Boston Center for the Arts is committed to doing the hard work of dismantling even the most subtle forms of white supremacy in our organization, in our practices, and in the work we do to help make Boston a place where Black artists can live and thrive.
BCA employees, interns, and artistic residents agree to working with Boston Center for the Arts to dismantle white supremacy. To that end, interns will be expected to adhere to BCA’s anti-racism and sexual harassment policies as detailed in the employee handbook. Interns agree to participate in ongoing anti-racist work which may include workshops, readings, and other activities. BCA has a zero-tolerance policy for racist, sexist, homophobic, xenophobic, transphobic, anti-Semitic, Islamophobic, and ableists actions and behavior. BCA will immediately revoke all rights and privileges of its interns should an intern act or behave in the aforementioned manner.