98 Hayden Rowe Street
Hopkinton , MA 01748
Date Posted: March 15, 2021
Region: Central Massachusetts
Category: Public Relations/Marketing
If you love to plan and execute marketing strategies, and want to make a difference in the non-profit arts sector, we want to hear from you. Marketing manager responsibilities include mapping out, tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Develop strategies and tactics to get the word out about our organization and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Represent the organization at on- and off-site events
Demonstrable experience in marketing together with the potential and attitude required to learn
Excellent verbal communication skills; and ability to talk with a wide variety of audiences
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools, SEO, and Google AdWords
Ability to learn and utilize project management software
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement.
Experience with website content management, Drupal, InDesign, iMovie applications.
Bachelor's or higher level degree in Marketing or related multi-year work experience in Marketing.
A free service of Mass Cultural Council.
Homepage banner image: Detail of glassworks by Carrie Gustafson (Mass Cultural Council Crafts Fellow ’11).