Linda Cabot Design seeks an experienced, creative, high energy digital marketing
professional to plan, create, execute, and analyze all digital marketing, outreach, and
on-line presence for a sustainable home textiles brand with a fully operational e-
commerce site and a boutique/workroom at the Boston Design Center. The goal of
this position is to drive growth and interest in the brand through digital marketing
Linda Cabot Design is a small-batch sustainable textile brand creating original
tabletop, bedding and wearables inspired by the New England landscapes and
beyond. As a painter and life-long environmentalist, Linda Cabot digitally remixes
elements and flourishes from her nature paintings to create fresh, colorful, and
inspired designs. Linda Cabot Design is committed to environmentally friendly
printing, sustainable fabrics, employing local fair wage stitchers, and small batch
production to reduce waste. We make beautiful sustainable products people can feel
Digital Marketing Manager Responsibilities:
•Plan, create, and execute all web and e-commerce site presence, SEO/SEM,
database marketing, email, social media, and display advertising campaigns.
•Measure and report performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs). Test and learn to maximize optimal
conversion. Evaluate end-to-end customer experience across multiple
channels and customer touch points.
•Optimize user experience and landing page on Wordpress e-commerce site.
Assist in managing relationship with web developers and oversee website
redesign and ongoing maintenance.
•Create digital marketing budget for approval and track ROI accordingly so
that future budgets can be optimized for value and impact.
•Write blogs and newsletters.
•Identify target audience and devise digital campaigns that engage, inform, motivate & perform.
•Develop a full-funnel digital marketing marketing strategy to optimize target
consumers from awareness to conversion, through to brand advocacy.
•Manage identification of and communications/outreach to craft markets,
marketplaces, and tradeshows where Linda Cabot Design products can be
exhibited and sold.
•Identify digital marketing trends and insights; optimize, spend and focus
based on those insights
•Brainstorm new and creative brand growth strategies through digital
marketing, including partnerships and collaborations with top bloggers and
•Present insights and ideas at weekly company meetings.