The Trustees of Reservations

200 High St.
Boston, MA 02110


Date Posted:
March 02, 2021

Eastern Massachusetts



Property Business Manager - Ipswich, MA


The Opportunity.

Working closely with The Crane Estate Director, the Property Business Manager will be responsible for managing and developing the property recreational, retail and food service business across the Estate to ensure that they are commercially successful and consistently exceed our visitors’ expectations. He/She will manage a team of regular, seasonal and voluntary front-line workers and work proactively alongside colleagues elsewhere on the property to promote our conservation work. He/She will oversee all business operations at Crane Beach. The Property Business Manager will ensure the food service offerings are an integral part of the visitor experience and reflect the property’s spirit of place. The Property Business Manager will ensure food, beverage and retail products are served and displayed effectively to achieve ambitious financial targets and maximize income and profitability. At Crane Beach, he/she will oversee all admissions and permit programs using our new CRM platform. As part of the Crane Estate’s leadership team, he/she will play an active part in developing new enterprises across the property, leading the delivery of our Property Business Plan objectives for the food, beverage and retail, ensuring that we maximize our financial contribution through the development of new opportunities across the site.

In This Role You Will:

Visitor Experience:

  • Lead a culture of ‘exceptional service, every time, for everyone’ throughout your team.

  • Relentlessly pursue strategies to improve amenities across the site.

  • Working with the Engagement Site Manager, help set the strategic direction of visitor engagement within all enterprises by regularly reviewing the quality and value of the offer and delivering the highest brand standards.

  • Maintain high standards of presentation and merchandising to create enticing displays, and outlets that also reflect the property theme and spirit of place.

Financial Performance:

  • Responsible for setting and achieving ambitious targets, maximizing income and profitability while controlling costs.

  • Monitor results and take the action necessary to achieve targets and deliver profit. Ensure your team is trained and has excellent product knowledge and up-sell to drive the average transaction value.

  • Responsible for revenue delivery from admissions, food, and retail sales of more than $2 million annually.

Business Development:

  • Working with the Crane Estate Director, identify new business opportunities as well as areas of growth for existing enterprises. Oversees execution of selected opportunities.

  • Working with staff from the Communications and Marketing Department, develop food service and retail plans to align with the property business plan, seeking out new opportunities to drive income and innovation, harnessing ideas from the team and customer feedback.

  • Evaluate new opportunities for maximizing commercial revenue from visitors by benchmarking Crane’s performance, looking at best practice within and outside of The Trustees, analyzing market research, visitor and financial data, and monitoring relevant trends, pulling on the expertise of colleagues to contribute to and help deliver the plan.

Leading People:

  • Create a great environment for your team of employees and volunteers to work.

  • Recruit talented and enthusiastic people, develop and coach them, drive strong performance by setting clear objectives and giving regular feedback and reviews.

  • Demonstrate a commitment to involving volunteers in new and innovative ways.

Managing Risk:

  • Identify and manage risks to the business and take responsibility for ensuring the actions of you and your team are safe, secure and compliant with all relevant Trustees policies and best practices including cash handling and stock control.

  • Ensure compliance with food safety standards and internal procedures to minimize risk to the public, staff, and contractors.

Linking Our Conservation Ethic:

  • Maximize sales so that the profit can be reinvested in The Trustees conservation priorities both at Crane and across the state.

  • Provide visitors with information on product provenance, product carbon footprint and sustainable food production and create and maintain sympathetically selected offerings which links to the property and Trustees. Include sympathetically selected non-central stock in the retail offer and provide visitors with information linking the products to the property.

  • Establish clear plans for reducing energy consumption.


Education and Experience:

  • Bachelor’s degree in the field of hospitality or business management.

  • 5-7 years experience in managing start ups in an atmosphere of fiscal discipline.

  • Team leadership and performance management.

  • Financial planning and budgeting.

  • Experience in the delivery of excellent customer service.

  • Analysis of CRM data to more fully understand visitor behaviors.


  • Strong leadership, management and team building skills.

  • Positive, enthusiastic, customer focused.

  • Excellent verbal and written communication skills.

  • Entrepreneurial.

  • Solid IT skills.

  • Ability to understand, interpret, and present financial data.


  • Experience managing volunteers.

  • Experience managing change.

  • Experience in running and developing training.

  • Flexibility to work nights and weekends is required.

  • Supervisory presence at all enterprises during periods of peak visitation will be required.

Organizational Relationships/Scope:

  • Reports to the Crane Estate Director.

  • Accountable for the performance leadership and development of your team.

Working Conditions:

  • A combination of normal office and variable outdoor weather conditions.

About The Trustees

The Trustees is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. Today, the places we care about are going fast, and the forces undermining them, including climate change, are moving faster.?Our passion is to protect and share with everyone the irreplaceable natural and cultural treasures under our care.?We are funded and supported entirely by our visitors, supporters, volunteers, and more than 60,000 member households.


The Trustees has been featured in the Top 100 Women-Led Organizations in Massachusetts for six consecutive years.


In addition to being an Equal Opportunity Employer, The Trustees aims to create a thriving, inclusive workplace that values each member of its team. We aspire to reflect and effectively serve the residents and communities of Massachusetts who are at the core of our mission.


The Trustees is a signer of the Boston Women’s Workforce Council and a Member of the Boston College Center for Work and Family.

We kindly request that you do not call to inquire about the status of your application. Those candidates chosen for interviews will be contacted.

How To Apply:
Please apply online or via The Trustees website linked here.
Apply by:
April 27, 2021
$50,000 - $80,000
About this Organization:
The Trustees of Reservations is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. We preserve and protect places of natural, scenic and historic beauty and hold these “reservations” in “trust” for public use and enjoyment. Our passion is to improve the quality of life in the Commonwealth, using our properties and their many programs as a powerful and compelling platform to engage more residents and visitors in our mission-driven work. We believe in protecting the irreplaceable forever, for everyone.  Today, we care for 117 special reservations -- from beaches to farms, gardens and historic sites – within minutes of every resident. Funded and supported entirely by our nearly 2 million visitors and supporters, and more than 60,000 member households, we invite you to find your place.