the New England Aquarium's mission and the Development Department's
fundraising goals, the Membership Engagement Officer is an integral part
of the Membership team responsible for conceptualizing and implementing
effective communication and engagement strategies that build loyalty,
generate revenue, and advance the Aquarium's mission. This includes
providing exceptional member and donor service, sales, and stewardship,
representing the department with the highest degree of professionalism
to both internal and external audiences, and taking an active role in
marketing efforts, events, and cultivation activities that build a
robust donor pipeline and ensure the financial security of the
organization. Please note the aquariums fiscal year end is on December 31st.
the Membership Director in developing and managing an annual revenue
and programmatic expense budget; contribute to the establishment of
near- and long-term strategy to ensure program sustainability and
growth; plan and execute tasks to meet departmental objectives to grow
membership enrollment and to encourage participation and loyalty,
including additional unrestricted gifts.
a lead role in the day-to-day management and growth of a comprehensive
and integrated engagement strategy comprised of communications and
events that attract, steward, and retain members and donors, monitor the
operations, make recommendations for improvements and scale program.
partnership with the Membership Director, Development leadership, and
Marketing & Communications colleagues, create and implement a robust
direct mail and digital strategy to raise the philanthropic profile of
the NEAq, improve member and donor acquisition and retention rates, and
raise unrestricted revenue in support of the Aquarium's mission.
technical and strategic leadership in creating and coordinating all
Membership e-communications; produce appealing, branded messages; and
improve the Aquarium's online experience for members and donors in
service of increasing our online member/donor revenue year over year.
on the content development and creation of Membership marketing,
solicitation, fulfillment, and stewardship marketing and communication
timely and accurate fulfillment of Membership materials in partnership
with the Membership and Development Operations team as well as outside
back up support to the Membership Coordinator managing daily service to
our 20,000+ member households and donors, representing the Aquarium in a
prompt, professional, accurate, and friendly manner.
or assist as needed to ensure the success of all Membership cultivation
and stewardship efforts. This includes working at all member events and
positioning Membership and partner departments for the operational
success of site sales during school vacation weeks and other peak
part of the Development team, coordinate with internal partners to
identify member-pool prospects for higher levels of member/donor
engagement with the Aquarium, as well as means and strategies for
stewardship and pipeline growth.
as necessary, with cultivation and stewardship efforts for The Tide, a
fledgling NEAq Young Professionals group focused on identifying and
cultivating future Aquarium supporters and leaders.
as an internal ambassador of the Membership department, representing
the department in a friendly, professional manner to facilitate
partnerships, provide Membership training as appropriate, and advance a
culture of philanthropy within the institution.
Assist with the concept development and implementation of member recognition programs.
Create, generate, and analyze reports, as needed, to assess Membership programs and make recommendations for improvements.
with Director and Membership Coordinator to create, implement, and
maintain department policies and procedures, as necessary.
Other position-related duties as assigned by Director.