The Trustees, Fruitlands Museum and the Old Manse

200 High Street
Boston, MA 02100

Date Posted:
February 11, 2019

Western Massachusetts



Director, Fruitlands Museum and the Old Manse


Director, Fruitlands Museum and the Old Manse

The Trustees of Reservations

Harvard and Concord, Massachusetts

The Trustees is the leading conservation organization in Massachusetts.Its mission is to preserve and activate iconic places for public use across the state of Massachusetts.

This is a time of growth and innovation for The Trustees, which has a remarkable 125-year history. In its ambitious Momentum2023 strategic plan, The Trustees commits to taking significant cultural properties to the next level as visitor destinations.

The new Director will elevate Fruitlands Museum into a magnetic, world-class destination.Fruitlands Museum, founded in 1914 by Clara Endicott Sears, became The Trustees’ 116th property in 2016. Fruitlands Museum is home to five collections including 210 majestic acres of meadows and woods. When guests visit Fruitlands, they can go on a hike and commune with nature, learn about the lives of Transcendentalists, Shakers, the Hudson River School and Native Americans, enjoy the Art Museum and its treasures, be inspired by contemporary exhibits and outdoor sculpture and enjoy a gourmet lunch in the café. Fruitlands is a unique gathering place that builds connections between nature, people and culture by offering engaging programs and exhibits.

The Director will bring the pioneering spirit of the Museum into new focus and optimize Fruitlands as an iconic contemporary destination through program and interpretive innovation, site refresh and marketing savvy.


The Director will:

  • Lead Fruitlands to become a world-class destination. The Director will be a compelling leader able to envision and implement a plan that takes marketing, visitor experience, storytelling, stewardship of natural and cultural resources and financial resources to the next level. The Director will have proven strengths that include articulating vision to community audiences, building innovative and inspiring programming, team building, business planning and execution, growing audiences and achieving ambitious results.
  • Enhance the visitor experience. Within the properties, the Director will refresh the visitor experience to best deliver the spirit of place of each site. The Director will create an environment of excitement and storytellingwhereallguests are engaged andenjoy outstanding Trustees experiences.
  • Elevate awareness and destination appeal. The Director will be able to crystallize the magic of Fruitlands and the Old Manse, create compelling programming and tell the stories in fresh ways that build audiences. Through marketing, as well as regular community engagement across the region, the Director will increase positive attention and support.
  • Grow resources, membership and a culture of hospitality.The Director will drive growth in visitation, Trustees membership and revenue, and will create a culture focused on enhancing guest services. The Director will increase new and overall revenue by enhancing earned revenue sources, funder and donor relationships in collaboration with Trustees development colleagues.
  • Build and leverage relationships. The Director will create effective relationships with community leaders and influencers in tourism, government and business. As the public face of the properties, the Director will be a compelling representative, building trust and relationships with volunteers, donors and diverse stakeholders across the community. The Director will collaborate well with other Trustees properties and partners, and will integrate and optimize experiences across the cultural sites, making these properties integral to the tourism scene and their local communities.
  • Manage the business and the team. The Director will be expert at coalescing teams, leading planning, projecting a vision and managing execution. An authentic, energizing team leader, the Director will recruit, develop, manage and inspire staff and stakeholders. The Director will be both entrepreneurial and collaborative, able to draw upon the expertise of others across The Trustees as a matrix organization. The Director will build a high-performing team and create a positive culture of success, leading and facilitating achievement of ambitious objectives.

How To Apply:

For potential consideration or to suggest a prospect, please email

or call

Kathy Bremer or Patti Kish at 404-BoardWalk (404-262-7392).

Apply by:
April 05, 2019
$100K - $150K
About this Organization:
The Trustees of Reservations is the leading conservation organization in Massachusetts. Fruitlands Museum was founded in 1914 by Clara Endicott Sears and it became a Trustees property in 2014.