Marketing and Creative Services Manager - Boston (year-round, full-time)
Reporting to the Director of Marketing & Communications, this position is responsible for managing The Trustees’ print marketing, publications, and creative services efforts—a central element of the organization’s marketing and communications strategies for increasing engagement, membership, and philanthropy. This position serves as the department’s core contact for statewide and central office staff on all marketing priorities. Daily responsibilities include supervision of The Trustees’ brand implementation throughout all print, outdoor, and product executions, initiation of marketing strategies and promotional campaigns, project management and oversight of budget and deadlines, content development for print and publications, interaction with and consultation for central office staff at all levels on priority projects, as well as for individual property teams on key programming and local marketing efforts.
Participate as a key member of the Marketing & Communications Team, serving as team leader to develop and execute print materials and publications, signage, and merchandise, as well as other creative services projects as needed.
Act as brand and marketing advocate and mentor for programming, event, and enterprise staff to ensure consistency of messaging and maintenance of Trustees brand, editorial and graphic standards.
Develop and initiate marketing strategies for priority programs, events, and enterprise initiatives, as needed, to help achieve goals and targets. Conceive and manage promotional campaigns, in order to raise awareness, engage Trustees audiences, and drive membership and fundraising growth, and coordinate execution throughout all marketing channels.
Interact with Trustees property teams and central/statewide function teams in order to provide creative communication and marketing support for key programming, events, and initiatives. Support Trustees’ membership and fundraising goals.
Develop and coordinate budgets and timelines for individual projects, and supervise all elements of content development, production, and distribution within budget and deadline parameters.
Coordinate print, publications, and other creative material development with other Marketing & Communications team members, ensuring consistency of messaging throughout all marketing channels. Identify and promote content and production efficiencies.
Support the creative process with occasional creative concept development, writing, editing, and proofreading assignments. Monitor and utilize best practices throughout all areas of responsibility.
Work with the Director of Marketing & Communications to evaluate key performance indicators, create reports and communicate progress, and continually assess and provide actionable recommendations on the effectiveness of materials and the efficiencies of production operations. Whenever possible, create new procedures and protocols in order to improve departmental workflow.
Support Director and Marketing & Communications team members in acquiring and coordinating usage of imagery, editing as needed, and organizing the photo assets library. Assist in the development of a digital asset management (DAM) system, as resources allow.
Bachelor’s degree in communications, journalism, or related field or equivalent work experience.
Minimum of 3-5 years of applicable professional experience in marketing, communications, PR, creative services, or related work experience; strong understanding of marketing and communications channels and their conventions.
Highly motivated self-starter who thrives in a fast-paced environment.
Given the highly public nature of this work, and the wide variety of members and followers across the state and beyond, must have superior ability to represent The Trustees with professionalism and diplomacy. Excellent written and verbal communication skills; creative and conversational writer who revels in accuracy and is a diligent proofreader.
In-depth knowledge and understanding of brand implementation, and print materials and production for all applications, and how each platform can be deployed in different scenarios.
Proven track record of strong organizational and project management skills in a fast-paced environment; ability to work independently or with a cross-functional team to effectively handle multiple projects and stakeholders, establish priorities, and meet budgets and deadlines.
Ability to communicate through multiple levels of the organization, from volunteer to field staff to Sr. Management, and have a personal and professional commitment to work collaboratively with all stakeholders to foster a spirit of creativity and cooperation.
Interest in and working knowledge of The Trustees’ history, mission, and the variety of audiences Trustees engages.
Occasional weekends and evenings required (if necessary to ensure deadlines are met.)
Salary commensurate with the position.
Medical, Dental and Vision insurance, with employer premium contributions ranging from 75% - 85% based on plan level.
Traditional and Roth 401K Retirement accounts available for employees to contribute to upon hire and a 5% employer match after one year of employment.
Three weeks of vacation time in the first year of employment, as well as 10 sick days, two personal days, 12 Holidays and one floating holiday per year. Four weeks of Paid Parental Leave following the birth or adoption of a child, after one year of employment.
Day of Service: employees take one regular work day per year to travel to another property to help with a specific project.
Day of Wonder: employees take one regular work day to explore a Trustees property.
Discounts and access to properties equivalent to a family membership to The Trustees.
About The Organization:
The Trustees is an organization with a fascinating past and an exciting future. Our places are open to all and we thrive by involving as many people as possible in what we do. Founded in 1891, by a group of visionary volunteers, we preserve, for public use and enjoyment, properties of exceptional scenic, historic, and ecological value in Massachusetts and work to protect special places across the state. We have helped protect more than 50,000 acres, including 26,000+ acres on 117 reservations that are all open to the public. We are a nonprofit conservation organization funded and supported entirely by our visitors, supporters, volunteers, and more than 60,000 member households.
The Trustees offers competitive compensation and the opportunity to be part of a dedicated team across the Commonwealth who love the outdoors, who love the distinctive charms of New England, and who believe in celebrating and protecting our special places, for everyone, forever.
In addition to being an Equal Opportunity Employer, The Trustees of Reservations aim to create a thriving, inclusive workplace that values each member of our team. We aspire to reflect and effectively serve the residents and communities of Massachusetts, who are at the core of our mission.
We kindly request that you do not call to inquire about the status of your application. Those candidates chosen for interviews will be contacted.
How To Apply:
Please apply online via The Trustees' website linked here
March 31, 2019
About this Organization:
The Trustees of Reservations is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. We preserve and protect places of natural, scenic and historic beauty and hold these “reservations” in “trust” for public use and enjoyment. Our passion is to improve the quality of life in the Commonwealth, using our properties and their many programs as a powerful and compelling platform to engage more residents and visitors in our mission-driven work. We believe in protecting the irreplaceable forever, for everyone. Today, we care for 117 special reservations -- from beaches to farms, gardens and historic sites – within minutes of every resident. Funded and supported entirely by our nearly 2 million visitors and supporters, and more than 60,000 member households, we invite you to find your place.