Oversee the production and execution of database marketing campaigns to meet the Museum’s goals of increasing engagement, attendance, and revenue.
In conjunction with the Senior Manager of Database Marketing and program stakeholders, design and execute e-mail and print marketing campaigns that support both individual and institutional priorities and objectives. Leveraging the Tessitura database for distribution through e-mail, we and print.
Work with stakeholders in Membership, External Relations, Gallery Learning, Community Events, Publications and other departments to implement campaigns that meet their objectives.
Coordinate with stakeholders, Creative and Interactive Media, Purchasing, and other departments to ensure projects are kept on schedule.
Manage all aspects of campaign production and execution, including gathering assets (either by creating them or gathering them from other parties), design (either directly or through Creative Services), production, audience segmentation within the database, approvals, quality control, delivery, and content recommendations based performance metrics.
Generate and enhance copy for distribution through e-mail, web and print.
Manage Membership Inventory internally across Membership, External Relations and Externally with approved vendors.
Maintain the voice of Membership within renewal, upgrade, exhibition communications, e-communications, print, digital, direct marketing, voice broadcast and within the email@example.com email account.
Provide superior customer service when responding to or dealing with members/visitors via e-mail, by phone, in person, or by mail.
Ensure supporting assets (e.g., web landing pages, short urls, etc.) are up-to-date and coordinate with campaigns (either directly or through other parties).
Create and optimize the voice of Museum communication making recommendations for message sequencing and audience segmentation.
Mentor Database Marketing Associate by providing feedback, reviewing output and quality control of work produced.
Represent database marketing in Museum-wide efforts when necessary.
Bachelor’s Degree with a minimum of 5 years within the field of copywriting/editing.
Experience in marketing, communications, e-commerce, or e-business, and a proven track record of successfully developing database marketing strategies and content.
Excellent planning and project management competencies, strong analytical skills, the capacity to understand report metrics, and the ability to create plans, execute them, and achieve results.
Solid understanding of internet/web tools: new media, social media, e-marketing, web trends, analytics, user generated content and blogs, etc.
Production knowledge, including use of content management systems, publishing workflows, and approval cycles.
Excellent interpersonal communications skills and ability to develop and maintain positive business relationships.
Preferred experience with: Tessitura, WordFly, Drupal, InDesign, Trello and Basecamp.