Supporting the New England
Aquarium's mission and the Development Department's fundraising goals, the
Membership Engagement Officer is an integral part of the Membership team
responsible for conceptualizing and implementing effective communication and engagement
strategies that build loyalty, generate revenue, and advance the Aquarium's
mission. This includes providing exceptional member and donor service, sales,
and stewardship, representing the department with the highest degree of
professionalism to both internal and external audiences, and taking an active
role in marketing efforts, events, and cultivation activities that build a
robust donor pipeline and ensure the financial security of the organization. Please note the aquariums fiscal
year end is on December 31st.
*A cover letter is
required in order to be considered*
approximately 35 hours weekly with the understanding the position will require
some early morning, evening, and weekend events.
1. Assist the Membership Director in
developing and managing an annual revenue and programmatic expense budget;
contribute to the establishment of near- and long-term strategy to ensure
program sustainability and growth; plan and execute tasks to meet departmental
objectives to grow membership enrollment and to encourage participation and
loyalty, including additional unrestricted gifts.
2. Take a lead role in the day-to-day
management and growth of a comprehensive and integrated engagement strategy
comprised of communications and events that attract, steward, and retain
members and donors, monitor the operations, make recommendations for
improvements and scale program.
3. In partnership with the Membership
Director, Development leadership, and Marketing & Communications colleagues,
create and implement a robust direct mail and digital strategy to raise the
philanthropic profile of the NEAq, improve member and donor acquisition and
retention rates, and raise unrestricted revenue in support of the Aquarium's
4. Provide technical and strategic
leadership in creating and coordinating all Membership e-communications;
produce appealing, branded messages; and improve the Aquarium's online
experience for members and donors in service of increasing our online
member/donor revenue year over year.
5. Collaborate on the content development
and creation of Membership marketing, solicitation, fulfillment, and
stewardship marketing and communication materials.
6. Ensure timely and accurate fulfillment
of Membership materials in partnership with the Membership and Development
Operations team as well as outside vendors.
7. Provide back up support to the
Membership Coordinator managing daily service to our 20,000+ member households
and donors, representing the Aquarium in a prompt, professional, accurate, and
8. Administer or assist as needed to
ensure the success of all Membership cultivation and stewardship efforts. This
includes working at all member events and positioning Membership and partner
departments for the operational success of site sales during school vacation
weeks and other peak visiting days.
9. As part of the Development team,
coordinate with internal partners to identify member-pool prospects for higher
levels of member/donor engagement with the Aquarium, as well as means and
strategies for stewardship and pipeline growth.
10. Assist, as necessary, with cultivation
and stewardship efforts for The Tide, a fledgling NEAq Young Professionals
group focused on identifying and cultivating future Aquarium supporters and
11. Serve as an internal ambassador of the
Membership department, representing the department in a friendly, professional
manner to facilitate partnerships, provide Membership training as appropriate,
and advance a culture of philanthropy within the institution.
12. Assist with the concept development
and implementation of member recognition programs.
13. Create, generate, and analyze reports,
as needed, to assess Membership programs and make recommendations for
14. Collaborate with Director and
Membership Coordinator to create, implement, and maintain department policies
and procedures, as necessary.
15. Other position-related duties as
assigned by Director.
Minimum Training and Experience
- Requires a Bachelor's degree, five years of membership, event, marketing, customer service or related experience, or an equivalent combination of education and experience.
Knowledge, Skills and Abilities
· A good knowledge of member service and/or non-profit development is required
· Strong organizational and problem solving skills required
· Ability to establish and maintain effective working relationships institutionally as well as with colleagues, members/donors and vendors
· Knowledge of best practices and experience with direct mail and digital communication
· Ability to organize and execute event strategies designed to enhance member/donor commitment
· Exceptional phone manner as well as written and oral communication skills required
· Ability to work independently and as part of a dynamic, collaborative team
· Demonstrated experience writing and strategizing traditional and web/digital communications
· Good sense of humor and inquisitive natures
· Flexibility to work weekends, evenings, and holidays as required
· Interest in ocean conservation preferred.