WGBH

One Guest Street
Boston, MA 02135
http://www.wgbh.org/about/employmentOpportunities.cfm

Date Posted:
February 05, 2019

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Communications and Media Relations Specialist

Description:
DEPARTMENT OVERVIEW

The Marketing and Communications department is responsible for creating and leveraging communications vehicles that promote WGBH to its many constituents: local viewers and listeners, Web visitors, members, mid-level and major donors, Board leadership, the general public, and all employees. We manage initiatives that maximize the WGBH brand and assure positive positioning for our institution and our productions, programs, and services, while bolstering our organization’s visibility and strengthening the perceived value of WGBH.


JOB OVERVIEW

The Communications and Media Relations Specialist works closely with the Media Relations Manager, Associate Director and Director to maintain and expand the team’s services and projects, creating and implementing campaigns and initiatives that increase visibility, awareness, audience and value across traditional and digital platforms. The position reports to the Director of Media Relations and supports the entire Media Relations team.

The successful candidate will be one who is up to the challenge of sharing the WGBH story in the most compelling ways possible. A creative thinker who is passionate about news and communications, one who can identify media trends and captivating story ideas. This individual should be innovative, and results-oriented, with exceptional written and verbal communication skills and a positive attitude. A collaborative team player, they will thrive working in a fast-paced and dynamic organization.


RESPONSIBILITIES

The Communications and Media Relations Specialist performs tasks that contributes to the overall success of the team. These may include:

  • Research, write, edit, and/or proofread communications materials, including, but not limited to: calendar listings, pitches, fact sheets, press materials, media alerts, briefing materials, and speaking points.
  • Maintain records of media contacts, placements and deadlines.
  • Write, disseminate, and follow up on press releases, events, and programs.
  • Prepare schedule highlights for external publication
  • Maintain editorial calendar and press release schedule
  • Deliver concise and informative reporting on press activities, coverage secured, and current opportunities.
  • Update Foundation press room on the website
  • Perform other related and comparable duties as assigned.
Qualifications:

SKILLS & EXPERIENCE

  • Ability to successfully manage several demanding projects simultaneously and identify priorities in fast-paced environment.
  • Strong knowledge of the media landscape and a passion for media relations
  • Strong project management skills with proven experience
  • Strong communication and relationship building skills.
  • Excellent writing and presentation skills.
  • Superior proofreading skills
  • Ability to communicate effectively and present ideas clearly.
  • Ability to collaborate with internal staff, external partners, and resources.
  • Ability to demonstrate initiative and appropriate independent decision-making skills.
  • Proficiency with Microsoft Office and social media.
  • The ability to accept and incorporate feedback
  • Discretion in handling confidential information.
  • 2+ years of relevant experience, preferably in an agency setting
  • Ability to build relationships, both with the media and clients
  • Team-oriented
  • Excellent judgment, positive attitude and a desire to contribute
  • Technology skills appropriate to perform the duties of the job.
  • Experience with digital communications channels.

EDUCATION

Bachelor's degree, preferable in Public Relations, Communications or Journalism

How To Apply:
Please apply through our website, using the link below.
https://publicmedia.wd1.myworkdayjobs.com/WGBH_Careers/job/Boston/Communications-and-Media-Relations-Specialist_R000008
Apply by:
April 02, 2019
About this Organization:
WGBH Boston is one of the nation's top public television and radio broadcasters. We are PBS's single largest producer for television and Web, creating one-third of the national prime-time lineup—from Frontline to Masterpiece Theatre, from Nova to American Experience, Antiques Roadshow, and more—plus a slate of award-winning children's series (including Arthur, Between the Lions. Curious George, Design Squad, Fetch! and Postcards from Buster).

WGBH also is a major supplier of public radio programs enjoyed by listeners in New England, across the nation, and around the world, including The World, A Celtic Sojourn, and The Emily Rooney Show.

Visit us on the Web at www.wgbh.org.