The Marketing Coordinator is a vital member of the Broadway In Boston (BIB) team, working with the Director of Marketing and marketing team on all initiatives throughout the BIB season. BIB is part of Broadway Across America (BAA) and also serves as the advertising agency of record for the long-running production of Blue Man Group at the Charles Playhouse.
JOB DESCRIPTION (position includes, but is not limited to):
? Email – Concept, create and execute an effective email strategy including calendar, messaging, deployment and reporting. Collaborate with social media, sponsorship and group sales teams to make sure all constituencies are accurately represented and supported.
? Website – Serve as the local lead on both content and functionality of the organization’s website while working in conjunction with the New York-based web team.
? Copywriting- brainstorm and write customer-facing copy in digital, email, and print advertising to help boost sales and maintain the Broadway In Boston brand.
? Collateral – Manage all printed BIB pieces including front of house, street team flyers, window cards, brochures, mailings and more.
? Program – Act as BIB’s main point of contact with program book vendor, coordinating calendar of deliverables with both internal and external contacts.
? Grassroots – Coordinate additional marketing opportunities with partner organizations and at local events to increase awareness of productions.
? Street Team – Work in conjunction with the operations team to maintain and supervise an active roster of part-time employees who are able to represent BIB at various community events and disseminate collateral throughout the community.
? Ticketing – Work in conjunction with the ticketing team on projects including subscriber initiatives, box office logistics and sales through external vendors.
? Additional – Other duties as required to assist the marketing department and BIB office which can include promotions, partnerships and events.
About Broadway Across America
Broadway Across America (BAA) is part of The John Gore Organization family of companies, which includes Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Led by 13-time Tony-winning theater producer John Gore (Owner & CEO), BAA is the foremost presenter of first-class touring productions in North America, operating in 44 markets with over 400,000 subscribers. Presentations include Disney’s The Lion King, Wicked, The Book of Mormon, The Phantom of the Opera and Hamilton. Current and past productions include The Band’s Visit, Beautiful, Cats, Chicago, Dear Evan Hansen, Hairspray, Mean Girls, The Producers and Waitress.
The John Gore Organization is the leading developer, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of 13-time Tony-winning theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, and Group Sales Box Office. The company presents shows in 44 cities across North America as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. It has won Tony Awards in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.