Berkshire Museum

39 South Street
Pittsfield, MA 01201
www.berkshiremuseum.org
berkshiremuseum@gmail.com

Date Posted:
December 21, 2018

Region:
Western Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Marketing and Design Associate

Description:

The Marketing and Design Associate assists the Marketing and Brand Manager to market and maintain the Museum’s brand identity through all mediums: publications, the press, broadcasts, social media, the Museum website, and in-house materials.


Primary Functions and Major Responsibilities:

Work with the Marketing and Brand Manager to effectively communicate with the diverse audiences that comprise the Museum's desired constituencies, and maintain a strong, recognizable, engaging brand.

Qualifications:

Duties include:

- Manage the website by creating content (photographs, video, and text); uploading and updating content; interacting with website host organization and overseeing upgrades and maintenance

- Maintain the website calendar by uploading content and keeping event entries current

- Manage the Museum's social media accounts and maintain a social calendar, in keeping with the Museum's brand identity and voice

- Maintain Facebook and Instagram presence with daily posts to continue to build a social community and drive attendance to exhibitions and programs

- Monitor Yelp, TripAdvisor, and other similar sites, editing as appropriate and working to increase the number of positive comments

- Stay current with social media trends and innovations to incorporate them as appropriate

- Recommend new approaches to utilize digital media to meet marketing and communication goals

- Manage the Museum’s photo database and fulfill requests for archived photographs from staff, journalists, or others

- Manage photography needs of the Museum by taking photographs at events and openings

- Upload Museum events to various outside online calendars

- Create and distribute weekly calendar updates to media outlets

- Create and distribute weekly e-blasts

- Create weekly Little Cinema calendars; manage Little Cinema postering; create and upload weekly Little Cinema ads

- Monitor and document outside online coverage of the Museum

- Design and produce internal signage, flyers, and rack cards as assigned

- Other duties as required


Qualifications:


· Minimum 1 year experience in marketing/communications and/or graphic design

· Experience with Facebook, Twitter, Instagram, and other online platforms

· Firm understanding of marketing principles and design basics

· Working knowledge of WordPress, Photoshop, Word, InDesign – video editing skills a plus

· Excellent, crisp writing skills with an entrepreneurial spirit and extremely creative style

· Strong collaborator and communicator working well with coworkers from all departments

· Strong organizational and time management skills; highly self-motivated and energetic, ability to show initiative and work independently; ability to juggle multiple projects with a high level of attention to detail; ability to work in a fast-paced, team-oriented office

· Highly organized and meticulous, staying on top of key deadlines and program and exhibition timelines

· Self-motivated, energetic learner

· Excellent written and verbal skills

· Professional demeanor with strong interpersonal skills

· Strong technological skills and computer literacy

· Energetic, positive, dependable, and able to work as a team member.

· Ability to work occasional evenings and weekends, and easily accept other duties and tasks as assigned.

How To Apply:
Apply by:
January 15, 2019
About this Organization:
Berkshire Museum offers a unique array of exhibitions, activities, and attractions for visitors of all ages. From fine art and ancient objects to fossils; from an aquarium of native and exotic creatures to the Feigenbaum Hall of Innovation, it is a community museum: a place where everyone, from toddlers to elders, can learn, play, explore, innovate, be engaged and inspired.