EcoTarium

222 Harrington Way
Worcester, MA 01604
www.ecotarium.org

Date Posted:
November 28, 2018

Region:
Central Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Digital Marketing Specialist

Description:

The EcoTarium, a museum of nature and science, seeks a skilled and detailed-oriented team player as a Digital Marketing Specialist. Responsible for contributing to and implementing digital marketing strategy in order to increase visitor engagement, broaden audience base, and improve marketing and sales efforts in line with EcoTarium strategic plan programming and priorities. Create consistent, meaningful content on all digital and social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.


Responsibilities:

  • Design and produce high-quality, shareable, and unique content across a variety of channels
  • Manage a rich content editorial calendar
  • Build and oversee database of photo and video assets
  • Manage all social media sites, utilize any social media outlets that are conducive to the museum’s growth
  • Build, deploy and monitor all social campaigns, paid and organic search engine marketing
  • Support marketing planning with Director of Marketing & Communications, and collaborate closely with internal stakeholders
  • Maintain institutional website
  • Responsible for keyword research, SEO, SEM and web optimization
  • Drive new website ideas including possible development of podcast and blog
  • Curate content for monthly newsletters and eblasts, maintain all distribution lists
  • Maintain inventory of printed materials, handle design edits as needed
  • Build and manage all reporting activities including campaign performance and ROI analysis

Non-Essential Functions:

  • Other duties as assigned

Qualifications:
  • Bachelor's Degree – BA/BS
  • A minimum of 1-3 years of experience in planning, writing and managing social media networks, websites, electronic communications, and other online media
  • Demonstrated skill and comfort in proactively building an online network and relationships with a virtual constituency
  • Graphic design experience
  • Excellent communications skills, collaborates well in a small team, self-starter and enjoys working in a fast-paced environment
  • Ability to tailor message formats and content to target audiences
  • Able to identify high performing topics or issues in current digital marketing efforts
  • Proficiency with much of the following: social, (Hootsuite, LinkedIn, Instagram, Twitter, FB, etc.) digital, (Eloqua, CMS, WordPress, UberFlip, Constant Contact, Mail Chimp, Google Analytics), design (Photoshop, InDesign, Illustrator, After Effects, Prezi, PowerPoint) and video editing (IMovie, Final Cut Pro or the like), one or more organizational platforms (Trello, Wrike, OneNote, Slack, Evernote) and Microsoft Office.
  • Experience with paid search a plus
How To Apply:

Please send cover letter and resume to: Human Resources, Attn: Digital Marketing Specialist, EcoTarium, 222 Harrington Way, Worcester, MA 01604 or email: resume@ecotarium.org(link sends e-mail) with “Digital Marketing Specialist” in the subject line. Review begins immediately, applications accepted until position is filled.


EOE

Apply by:
January 23, 2019
Salary:
Starting at $40,000/year; commensurate with experience
About this Organization:
The EcoTarium is a not-for-profit museum dedicated to inspiring a passion for science and nature in all of its visitors. Set upon 55 scenic acres just two miles from downtown Worcester, Massachusetts, the EcoTarium features interactive exhibits and programming, interpretive nature trails, wildlife habitats, a planetarium, the region's only tree canopy walkway and a narrow-gauge railroad.