Itoya Topdrawer, Corp.

110 K StreetSuite 401
Boston, MA 02116
www.topdrawershop.com

Date Posted:
November 28, 2018

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Marketing Coordinator

Description:

Marketing Coordinator: Boston MA


Job Description


Join the Topdrawer team. Topdrawer is the American-based division of Itoya, a leading premium retailer and manufacturer based in Tokyo, Japan. Our stores operate under the brand name Topdrawer. We operate two stores in Boston, three in San Francisco, one in Berkeley, two in Chicago, one in LA, and three in Japan. The company also operates a web business with the domain name Kolo.com in addition to a wholesale business that sells its Kolo branded products to premium retailers around the world.


Topdrawer stores are our community hubs, where we offer what we’ve trademarked “Tools for Nomads.” Our focus is on offering the creative class (architects, designers, entrepreneurs, writers, scientists, etc.) useful tools. Our target audience is driven people who live nomadic lives and don’t necessarily work in one place. People who, in the course of a day, might work on a plane, train, café, or park bench before ending up at their office or studio. Their tools need to be mobile. Roughly 50% of our sales originate from products that are exclusive to our company.


A career at Topdrawer demands creativity and ambition – and offers the opportunity to build an exciting career in a fast-paced multi-cultural company headquartered in South Boston. This is a full-time role reporting to the Senior Graphic Designer.


The mission of the Marketing Coordinator is to work on the creative marketing team on projects primarily focusing on the Topdrawer web business and on projects for the stores. This Marketing Coordinator should offer fresh perspectives, as well as provide insight to the projects and the creative team to help grow the brand and establish brand consistency. This person must be able to take initiative, be proactive and not reactive, and work across departments.


Core Responsibilities:


• Improving Content and Sales Funnel of Topdrawer Web Site while coordinating with Mission of the stores. This includes a strong In-Bound strategy to promote strong SEO and clarity of Brand Mission. The Marketing Coordinator not only creates, but he / she measures and helps lead the company, along with the Marketing Director by reviewing data to show what is in fact working versus what is not.


• Communicating with Team Key KPI’s (Key Performance Indicators) to measure Topdrawer’s performance in Sales, Customer Acquisition, Social Media Engagement, Readership and general engagement with the company and the Topdrawer brand.


• Partnering with Brands we carry to collaborate on Consumer Engagement.


• Developing and Overseeing Marketing and Editorial Calendar for E-Blasts, Product Launches and general event marketing. The Web site is the pace car for the company. This role will be collaborative with the Designers and Senior Managers, but the Marketing Coordinator owns the schedule. This will involve working with the Marketing Director and Product Development Team and Graphic Design Team to establish priorities and goals, month by month.


• Designing Info Graphics and Other Materials (digital and print) or working in tandem with other designers. Although the position is not a Designer Position, there will be plenty of need for design work. As a small business, everyone wears a lot of hats. This may include info graphics, fliers at the stores and so on.


• Creating Content that can deliver the Topdrawer Voice both on Line and in Our Stores. One mission, one voice. The content should promote our values of nurturing the earth, saving people’s money and doing their best work as creative professional who live life on the go.


• Assisting on social media efforts and bringing new ideas to the table


• Team player and collaborating with the Ops Coordinator on executing orders


• Can do attitude and open to start up mentality

Qualifications:
  • Entry level
  • BA in marketing, business management or other similar degree
  • Working knowledge of Adobe Creative Suite is ideal
  • Administrative work experience preferred
How To Apply:
Please send all resumes and cover letters to keila.lopez@topdrawershop.com
Apply by:
December 07, 2018
About this Organization:
Topdrawer is the boutique store concept of the famed Itoya stores of Japan. Our story began 113 years ago with our flagship store named Itoya in the Ginza section of Tokyo. We now have stores throughout Japan and we’re just getting started in America with our Topdrawer branded stores in San Francisco and Boston. Our headquarters is in downtown Boston with a full operations, marketing, social media, product development, finance, production studio and web team. With a Japanese aesthetic and a razor sharp focus on quality, our curated stores and web site aim to bring to America the finest “Tools for Nomads.” This is no ordinary travel goods store. We look at it differently. We believe modern life is lived in constant motion and our beautiful assortment of bags, apparel, paper goods, fine pens, bento boxes, travel goods are elevating the way in which people live and work while “on the go.”