Marketing Coordinator: Boston MA
Join the Topdrawer team. Topdrawer is
the American-based division of Itoya, a leading premium retailer and
manufacturer based in Tokyo, Japan. Our stores operate under the brand name
Topdrawer. We operate two stores in Boston, three in San Francisco, one in Berkeley, two in
Chicago, one in LA, and three in Japan. The company also operates a web business with the
domain name Kolo.com in addition to a wholesale business that sells its Kolo
branded products to premium retailers around the world.
Topdrawer stores are our community hubs,
where we offer what we’ve trademarked “Tools for Nomads.” Our focus is on
offering the creative class (architects, designers, entrepreneurs, writers,
scientists, etc.) useful tools. Our target audience is driven people who live
nomadic lives and don’t necessarily work in one place. People who, in the
course of a day, might work on a plane, train, café, or park bench before
ending up at their office or studio. Their tools need to be mobile. Roughly 50%
of our sales originate from products that are exclusive to our company.
A career at Topdrawer demands creativity
and ambition – and offers the opportunity to build an exciting career in a
fast-paced multi-cultural company headquartered in South Boston. This is a
full-time role reporting to the Senior Graphic Designer.
The mission of the Marketing Coordinator
is to work on the creative marketing team on projects primarily focusing on the
Topdrawer web business and on projects for the stores. This Marketing
Coordinator should offer fresh perspectives, as well as provide insight to the
projects and the creative team to help grow the brand and establish brand
consistency. This person must be able to take initiative, be proactive and not
reactive, and work across departments.
• Improving Content and Sales Funnel of
Topdrawer Web Site while coordinating with Mission of the stores. This includes
a strong In-Bound strategy to promote strong SEO and clarity of Brand Mission.
The Marketing Coordinator not only creates, but he / she measures and helps lead
the company, along with the Marketing Director by reviewing data to show what
is in fact working versus what is not.
• Communicating with Team Key KPI’s (Key
Performance Indicators) to measure Topdrawer’s performance in Sales, Customer
Acquisition, Social Media Engagement, Readership and general engagement with
the company and the Topdrawer brand.
• Partnering with Brands we carry to collaborate
on Consumer Engagement.
• Developing and Overseeing Marketing and
Editorial Calendar for E-Blasts, Product Launches and general event marketing.
The Web site is the pace car for the company. This role will be collaborative
with the Designers and Senior Managers, but the Marketing Coordinator owns the
schedule. This will involve working with the Marketing Director and Product
Development Team and Graphic Design Team to establish priorities and goals,
month by month.
• Designing Info Graphics and Other Materials
(digital and print) or working in tandem with other designers. Although the
position is not a Designer Position, there will be plenty of need for design
work. As a small business, everyone wears a lot of hats. This may include info
graphics, fliers at the stores and so on.
• Creating Content that can deliver the
Topdrawer Voice both on Line and in Our Stores. One mission, one voice. The
content should promote our values of nurturing the earth, saving people’s money
and doing their best work as creative professional who live life on the go.
• Assisting on social media efforts and bringing
new ideas to the table
• Team player and collaborating with the Ops
Coordinator on executing orders
• Can do attitude and open to start up mentality