Facing History and Ourselves

16 Hurd Road
Brookline, MA 02445

Date Posted:
October 12, 2018

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Director of Marketing

Description:

The Opportunity


Facing History and Ourselves exists to create a world shaped by knowledge and compassion, rather than bigotry or prejudice. Racism, antisemitism, and stereotypes all threaten our next generation at its most vulnerable age of adolescence. Facing History helps teachers create classrooms where students can learn to make ethical decisions with courage and compassion. It helps to build schools that have the capacity to both teach about and model civil society by promoting respect and understanding. The leadership and staff of Facing History have developed a clear plan to dramatically increase impact over the next five years – and given the current climate in our world, its mission could not be more urgent.


Facing History has recently entered the second year of a strategic plan with growth targets of growing our teacher network and doubling our individual donor base. Reporting to the Chief Marketing Officer, the Director of Marketing will be responsible for amplifying the brand, engaging constituents, and delivering integrated marketing campaigns which efficiently deliver meaningful progress toward Facing History’s goals.


The organization


Facing History integrates the study of history and literature with students’ deep reflection on identity, their relationship to larger communities, and their choices about how to participate in society. It works directly with middle and high school teachers, providing innovative teaching strategies, curricular resources, best-in-class professional development, and ongoing coaching. Facing History trusts students to wrestle with complex moments in human history and teaches them to avoid facile moral equivalencies. Successful Facing History students learn that history isn’t inevitable, but is the result of people’s behavior. Demonstrably, students who know that their choices make history turn out to be more rigorous historians, more civically engaged with their peers and society, and more likely to stand up when they see bullying.


Research has shown that Facing History classrooms (found in public, private, parochial, and charter schools) and schools are safe spaces where students’ social, emotional, civic, moral, and historical thinking competencies grow. Facing History’s unique approach to teaching and learning combines evidence-based curriculum materials, a continuum of professional learning services (delivered in person and online), and personalized ongoing follow-up coaching to help middle and high school teachers implement Facing History materials and methods into the classroom. Each Facing History program—whether integrated into classes of social studies and literature, or used as curriculum for stand-alone electives – is built around a core methodology that helps students explore the complexities of history and human behavior and consider how they can make a difference as engaged moral citizens. This approach has been proven to promote students’ historical understanding, critical thinking, empathy, and social-emotional learning. Facing History today has grown to 9 offices, in the United States, Canada, and the UK, with 175 staff members, and an annual operating budget of approximately $30 million.


The Role


Reporting to the CMO, the Director of Marketing will be a professional with significant digital marketing experience who can elevate the overall digital and brand marketing capabilities of the organization. The Director of Marketing will lead the planning, development and

execution of integrated marketing campaigns focused on customer acquisition for both the teacher and individual donor markets. He or she will be responsible for developing a market based campaign strategy which drives constituency growth meeting the objectives of the strategic plan. The Director of Marketing with develop strategies and tactics which will help Facing History become a globally-known provider of anti-bigotry impact, through its professional development, classroom resources, and educator coaching. Development of Owned, Social and Paid Media Strategies, tactics and messaging, including email, social platforms, search engine marketing and other online and offline advertising.


Additional accountabilities include:


  • Directing research and analytic activities which yield teacher and donor insights
  • Creating the digital marketing strategy and campaign execution capabilities for the organization, including web marketing, email marketing campaigns, search engine optimization (SEO) strategy, paid search engine marketing (SEM), and content marketing.
  • Defining and executing paid social media campaign strategy for all channels (Facebook, Twitter, YouTube, LinkedIn, Instagram etc.).
  • Defining and developing advertising strategy, tactics, execution and agency management
  • Delivering Integrated educator content launch campaigns
  • Partner on delivery of Facing History events, and participation in trade shows, conferences, regional forums and so on.


The Director of Marketing will initially lead a team of two direct reports, which is expect to grow in the next fiscal year to three or four. This professional will be responsible for recruiting and developing a best-in-class marketing team, as well as best-in-class capabilities within the Organization

Qualifications:

  • Proven digital leader with a track record of results
  • Experienced in email marketing, social media, paid search and other advertising
  • Familiarity with systems such as Hubspot, Salesforce, Google Analytics, etc
  • Comfortable leading change in a dynamic environment
  • Experienced people manager
  • Passion for Facing History’s Mission
  • Research and analytics experience or capabilities a plus

How To Apply:
https://facinghistory.clearcompany.com/careers/jobs/cb49ee78-0a5c-0dd3-b2d0-61cbe1ef4e4d/apply?source=884340-CS-26318
Apply by:
December 07, 2018
Salary:
Competitive + Benefits
About this Organization:
Facing History is a leader in history and civic education. Our published and online resources, professional development and support for educators, and community events provide opportunities for people of all ages to understand how human behavior and individual choice play a critical role in shaping society. We offer content and teaching strategies that promote student engagement, critical thinking, and deeper understanding of the lessons of history. Each year, we reach an estimated 1.9 million young people, and our website attracts more than 700,000 visits from 215 countries. More than 30 years of research has documented our positive impact on teachers and students.