and working closely with the Director of Communications, this position
will develop the strategy and supervise the daily operations of all
Marketing and Social Media functions and its associated staff, as well
as the Public Relations function. Responsible for imaginatively
articulating the mission and values of the Harvard Art Museums to its
various audiences, both those who are loyal and those we seek to engage.
Duties & Responsibilities:Planning and Implementation
the development and implementation of both one-year and multi-year
strategic, multi-channel, integrated marketing plans that leverage
traditional and digital media to favorably position the collections,
exhibitions, programs, and research at the Harvard Art Museums and to
facilitate audience and visitor growth in support of the museum’s
mission and goals.
• Identify and prioritize new and existing target markets to maximize the deployment of marketing resources.
• Collaborate both inter- and cross-departmentally to develop marketing plans and strategies.
• Effectively and continuously communicate on the status of plan execution.
• Develop and manage a yearly strategic marketing budget, including advertising budget.
the museums’ efforts to further establish and define institutional
identity, by consulting widely across the Museums and working closely
with colleagues in Design and Editorial to ensure clarity and ongoing
reflection of the museums’ values and mission.Analysis
and monitor marketing campaign effectiveness (especially for online and
social media campaigns), producing timely reports, and developing
contingency strategies as required.
• Work with the Director of
Communications and Director of Visitor Services on regular and relevant
market and audience research, including the monitoring of specific
museum trends and best practices. Recommend and incorporate changes
where appropriate to maintain and promote the museums and message
awareness.Project and program management
• Own and direct all
aspects of marketing project management, setting project management
schedules, including media planning and placement, guiding the
production of marketing materials, deliverables, and internal reviews by
the Director of Communications and the Director’s Office, and ensuring
that all campaigns remain on track to meet established strategic
• Effectively manage and integrate all functions of the
media relations, digital content, and marketing staff to ensure maximum
impact and coordination of all outreach efforts.
• Manage all paid
advertising, identifying and recommending cost effective and targeted
advertising vehicles; negotiate favorable non-profit rates, co-sponsored
promotions, and corporate/media partnerships to facilitate ad
• Direct all digital marketing initiatives to integrate
targeted online, search, and social advertising, email marketing, social
media, and effective use of video content into marketing plans.
• Other duties as assigned.
About this Organization:
The Harvard Art Museums — the Fogg Museum, Busch Reisinger
Museum, and Arthur M. Sackler Museum — are dedicated to advancing and
supporting learning at Harvard University, in the local community, and around
the world. The museums have played a leading role in the development of art
history, conservation, and conservation science, and in the evolution of the
art museum as an institution. Through research, teaching, professional
training, and public education, the museums strive to advance the understanding
and appreciation of art. Programs encourage close looking at original works of
art, collaboration with campus and community partners, and the production of
new scholarship. For more information, please visit our website at harvardartmuseums.org.