Harvard Art Museums

32 Quincy Street
Cambridge, MA 02138
www.harvardartmuseums.org
rebecca_torres@harvard.edu

Date Posted:
August 08, 2018

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Associate Director of Marketing

Description:
Job Summary:
Reporting to and working closely with the Director of Communications, this position will develop the strategy and supervise the daily operations of all Marketing and Social Media functions and its associated staff, as well as the Public Relations function. Responsible for imaginatively articulating the mission and values of the Harvard Art Museums to its various audiences, both those who are loyal and those we seek to engage.
Duties & Responsibilities:
Planning and Implementation• Lead the development and implementation of both one-year and multi-year strategic, multi-channel, integrated marketing plans that leverage traditional and digital media to favorably position the collections, exhibitions, programs, and research at the Harvard Art Museums and to facilitate audience and visitor growth in support of the museum’s mission and goals.
• Identify and prioritize new and existing target markets to maximize the deployment of marketing resources.
• Collaborate both inter- and cross-departmentally to develop marketing plans and strategies.
• Effectively and continuously communicate on the status of plan execution.
• Develop and manage a yearly strategic marketing budget, including advertising budget.
• Support the museums’ efforts to further establish and define institutional identity, by consulting widely across the Museums and working closely with colleagues in Design and Editorial to ensure clarity and ongoing reflection of the museums’ values and mission.
Analysis
• Set and monitor marketing campaign effectiveness (especially for online and social media campaigns), producing timely reports, and developing contingency strategies as required.
• Work with the Director of Communications and Director of Visitor Services on regular and relevant market and audience research, including the monitoring of specific museum trends and best practices. Recommend and incorporate changes where appropriate to maintain and promote the museums and message awareness.
Project and program management
• Own and direct all aspects of marketing project management, setting project management schedules, including media planning and placement, guiding the production of marketing materials, deliverables, and internal reviews by the Director of Communications and the Director’s Office, and ensuring that all campaigns remain on track to meet established strategic objectives.
• Effectively manage and integrate all functions of the media relations, digital content, and marketing staff to ensure maximum impact and coordination of all outreach efforts.
• Manage all paid advertising, identifying and recommending cost effective and targeted advertising vehicles; negotiate favorable non-profit rates, co-sponsored promotions, and corporate/media partnerships to facilitate ad campaigns.
• Direct all digital marketing initiatives to integrate targeted online, search, and social advertising, email marketing, social media, and effective use of video content into marketing plans.
• Other duties as assigned.
Qualifications:
Basic Qualifications:Candidates must meet the following basic qualifications to be considered for this position:
Bachelor’s degree required.
Minimum of 8 years of progressively responsible experience in marketing, including managing marketing functions.
Additional Qualifications:

• Degree in marketing, communications, or liberal arts preferred
• Marketing experience in a nonprofit or arts organization a plus
• In-depth knowledge of digital, email, and influencer marketing; understanding of social media platforms, uses, and impact
• An understanding of current advertising landscape trends and tools
• Superior writing and oral communication skills for multiple media channels
• Ability to shift between micro-details and big picture strategic thinking
• Excellent presentation skills
• Superior organizational skills and ability to manage and execute multiple projects, including budget planning and management
• An attitude that welcomes risk-taking and change as necessary to further the museums’ mission
• Ability to collaborate with all levels and types of professionals, sometimes addressing competing interests

How To Apply:
Qualified candidates please apply at:
https://jobs.brassring.com/1033/asp/tg/cim_jobdetail.asp?partnerID=25240&siteID=5341&AReq=46452BR
Apply by:
October 03, 2018
Salary:
058
About this Organization:

The Harvard Art Museums—the Fogg Museum, Busch-Reisinger Museum, and Arthur M. Sackler Museum—are dedicated to advancing and supporting learning at Harvard University, in the local community, and around the world. The museums have played a leading role in the development of art history, conservation, and conservation science, and in the evolution of the art museum as an institution. Through research, teaching, professional training, and public education, the museums strive to advance the understanding and appreciation of art. Programs encourage close looking at original works of art, collaboration with campus and community partners, and the production of new scholarship.


For more information about the new Harvard Art Museums, please visit us on our website at www.harvardartmuseums.org.